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Searching and filtering the vast amount of information on the web is one of the greatest obstacles to its utility. Initially, ranking pages based solely on their content, using algorithms like Google’s pagerank were enough. Then with the introduction of rolling content like weblogs, the need to prioritize current information over stale information became important and sites like technorati emerged. Now, the web is going local and search tools like yahoo local allow people to find static content around them – nearby services and content. Finally, with location based services linking the web to mobile devices, this local content becomes dynamic and ever-changing, based on the people who are nearby.
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Location Based Content
Kinan Sweidan
content relevancy
• page ranking
• social recommendations
• publish time
• geo location
why mobile?
mobi.nature• anytime, anywhere
• right to the point information
• few round trips
• limited interaction
• heterogeneous environments
• diverse users
mobi.location
GPS
tower id
wifi / bluetooth
Steve MaryJohn Jim
geo IP
self-reported
mobi.dimensions• usability
• accuracy
• availability
• personalization
• trust & privacy
location matters
• news, classifieds, sports, photos
• social networks
• places, venues, events
• shopping
maps tell stories
geoTagging
tagging
• geotagged
• geo:lat=latitude e.g. geo:lat=51.4989
• geo:lon=longitude e.g. geo:long=0.1786
microformats
<span class='geo'><span class='latitude'>50.167958</span>; <span class='longitude'>-97.133185</span></span>
geoURL
<meta name="geo.position" content="50.167958;-97.133185">
<meta name="geo.placename" content="Rockwood Rural Municipality, Manitoba, Canada"><meta name="geo.region" content="ca-mb">
GeoRSS
• simple<georss:point>45.256 -71.92</georss:point>
• GML<georss:where> <gml:Point> <gml:pos>45.256 -71.92</gml:pos> </gml:Point></georss:where>
geocoded photos
Thank you.
Kinan SweidanPartner & Software [email protected]
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