Linking Facebook toTwitter Kills Kittens
Naomi Bishop@SocializeMeSEA
Linking Facebook to Twitter
• Death of kittens marketing opportunities
• Mommy, why do people want to kill the kitties?
• SAVE THE KITTENS!
People are Killing Kittens
• Wasting their (company’s) time
• Think “social media doesn’t really work”
• Alienating customers
Twitter is all about engagement/listening
Facebook offers you the opportunity to have vibrant content/invites
Twitter doesn’t
Facebook offers you the opportunity to have vibrant content
How not to kill kittens
• Understand the use of each social media tool that you use
• Use only those that you’re capable of using• Let your tools build on each other• Have a strategy*
*This is super important. You’ll probably hear it 1000 times today. I just wanted to get to be first
Understand the tools you use
• Facebook– Users must choose to
listen to you– You can only interact as
the business on the business page
– Rich content ideal
• Twitter– You can reach out to
people– Must fit into 140
characters– Rich content likely only
seen by those who click
Understand the tools you use
• Facebook: Create an online space for people to come to you– Photos/Videos– Event invites– Content
• Yours and related
– Encourage UGC
• Twitter: Reach out– Keep people informed
• Announcements• Reminders• Quick info
– Answer questions– Respond to issues– Offer assistance– Thank people– Entertain
Only use the tools you can
• If you don’t have time/resources to use a tool, then don’t
• You DO have time to use Twitter– Schedule (some) tweets ahead of time– Set up notifications on your phone
• Make it worth your time—increase the value of your social media
Make your tools build on each other
• Offer the same message in multiple places at different times to hammer it home
• Optimize your post to use the platform
Have a Strategy
• Anticipate and direct where people will click• Know what goes where• Make a schedule
Have a Strategy: Anticipate and Direct Click Path
Have a Strategy: Know what goes where
Have a Strategy: Make a Schedule
• What goes where when– Build from one platform to another
• Be consistent– Amount of posts– How often/when you’ll reply
Save the Kittens
• Don’t link Facebook and Twitter• Understand the tools you’re using• Have a Strategy
Naomi Bishop@SocializeMeSEA or @GastrognomeFacebook.com/SocializeMewww.socializemeseattle.comText SocializeMe to 50500