Linking Facebook toTwitter Kills Kittens

Naomi Bishop@SocializeMeSEA

Linking Facebook to Twitter

• Death of kittens marketing opportunities

• Mommy, why do people want to kill the kitties?

• SAVE THE KITTENS!

People are Killing Kittens

• Wasting their (company’s) time

• Think “social media doesn’t really work”

• Alienating customers

Twitter is all about engagement/listening

Facebook offers you the opportunity to have vibrant content/invites

Twitter doesn’t

Facebook offers you the opportunity to have vibrant content

How not to kill kittens

• Understand the use of each social media tool that you use

• Use only those that you’re capable of using• Let your tools build on each other• Have a strategy*

*This is super important. You’ll probably hear it 1000 times today. I just wanted to get to be first

Understand the tools you use

• Facebook– Users must choose to

listen to you– You can only interact as

the business on the business page

– Rich content ideal

• Twitter– You can reach out to

people– Must fit into 140

characters– Rich content likely only

seen by those who click

Understand the tools you use

• Facebook: Create an online space for people to come to you– Photos/Videos– Event invites– Content

• Yours and related

– Encourage UGC

• Twitter: Reach out– Keep people informed

• Announcements• Reminders• Quick info

– Answer questions– Respond to issues– Offer assistance– Thank people– Entertain

Only use the tools you can

• If you don’t have time/resources to use a tool, then don’t

• You DO have time to use Twitter– Schedule (some) tweets ahead of time– Set up notifications on your phone

• Make it worth your time—increase the value of your social media

Make your tools build on each other

• Offer the same message in multiple places at different times to hammer it home

• Optimize your post to use the platform

Have a Strategy

• Anticipate and direct where people will click• Know what goes where• Make a schedule

Have a Strategy: Anticipate and Direct Click Path

Have a Strategy: Know what goes where

Have a Strategy: Make a Schedule

• What goes where when– Build from one platform to another

• Be consistent– Amount of posts– How often/when you’ll reply

Save the Kittens

• Don’t link Facebook and Twitter• Understand the tools you’re using• Have a Strategy

Naomi Bishop@SocializeMeSEA or @GastrognomeFacebook.com/SocializeMewww.socializemeseattle.comText SocializeMe to 50500