Transcript
Page 1: Levels of Innovation - by Markides & Geroski

Levels of innovationBased upon Markides & Geroski (2005)

STRENGTHENS DISRUPTS

HIG

HSM

ALL

Effects upon the existing markeds compentencies & capacities

Effect upon the consumers behaviour, culture & habbits

High Innovation

Incremential innovation

Strategic innovation

Radical innovation

Page 2: Levels of Innovation - by Markides & Geroski

Levels of innovationBased upon Markides & Geroski (2005)

STRENGTHENS DISRUPTS

HIG

HSM

ALL

Effects upon the existing markeds compentencies & capacities

Effect upon the consumers behaviour, culture & habbits

The Walkman

Long play tapesFrom casette tapes

to Compact Disc

The iPod & iTunes Music store


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