Levels of innovationBased upon Markides & Geroski (2005)
STRENGTHENS DISRUPTS
HIG
HSM
ALL
Effects upon the existing markeds compentencies & capacities
Effect upon the consumers behaviour, culture & habbits
High Innovation
Incremential innovation
Strategic innovation
Radical innovation
Levels of innovationBased upon Markides & Geroski (2005)
STRENGTHENS DISRUPTS
HIG
HSM
ALL
Effects upon the existing markeds compentencies & capacities
Effect upon the consumers behaviour, culture & habbits
The Walkman
Long play tapesFrom casette tapes
to Compact Disc
The iPod & iTunes Music store