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An illustration of Markides & Geroski's model (from the book ' Fast second: How smart companies bypass radical innovation to enter and dominate new markets') of the levels of innovation with music playing devices inserted as examples
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Levels of innovationBased upon Markides & Geroski (2005)
STRENGTHENS DISRUPTS
HIG
HSM
ALL
Effects upon the existing markeds compentencies & capacities
Effect upon the consumers behaviour, culture & habbits
High Innovation
Incremential innovation
Strategic innovation
Radical innovation
Levels of innovationBased upon Markides & Geroski (2005)
STRENGTHENS DISRUPTS
HIG
HSM
ALL
Effects upon the existing markeds compentencies & capacities
Effect upon the consumers behaviour, culture & habbits
The Walkman
Long play tapesFrom casette tapes
to Compact Disc
The iPod & iTunes Music store
