by Trias Nur Rahman Jan 28, 2017
LEANUXB A S I C S
Trias Nur Rahman
Co-founder and Advisor Chief Operating Officer
Design never stops changing
UX for Startup?LEAN UX
You are not your users!
https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
• Online complaint handling system
• Government to Citizen (G2C)
• Omni-channel
lapor.go.id
Learn• High-bounce rate: 75%
• Trust issue
• Bad usability
• Too complex
• Design inconsistency
Measure
• Get out of the building
• Talk to strangers
• Validate the product
Learn
• Users said: less complex, clear, trusted
• Still don’t know what “disposisi” mean