Illuminate Your Vision!
Ask yourself the following 5
questions:
1. What kind of video do I want?
2. What is the vision for my video?
3. What is the length of my video?
4. Where will this video be hosted or
displayed for people to see?
5. What is my budget for this video?
The Lights & Camera are
Ready are You??
LCAMMP provides a simple 3 step
process to get the ball rolling:
1. Sign your Contract….Make this
deal official with your autograph.
I sign, you sign, it’s final!
2. LCAMMP will provide you with a
preproduction treatment (describe
what that is) and a contract in
which both parties can agree to.
3. Make a Deposit…LCAAMP has
an exceptionally affordable deposit
plan to fit any budget. Deposits
work on a 25/50/25 plan.
Take Center Stage…
It’s Go Time!
Fully Executed Contract + Initial
Deposit = WORK
1. A production schedule is set and we
agree to prearranged preproduction
meetings.
2. On production day, all parties will
arrive and depart on time.
3. Once the project is finished within
the specified agreed timeline you
will receive a finalized digital file of
your production project. Made to be
compatible for simple
downloads/uploads from any smart
media device.
LIGHTS CAMERA ACTION
1. Why are you creating this video and what message would you like to convey with it?
2. Briefly describe what your company, product or service does?
3. Who are your main competitors? Please list your company website url’s for reference if possible.
4. What separates you from your competitors? What makes your business unique (or what will make you unique
when you launch)?
5. Take us inside the mind of your target customer. Please describe them not only in demographic terms but also in
terms of what motivates them, what keeps them up at night, what barriers/pain points they might currently be
facing that could lead them to need your product or service?
6. How is your brand making their life better? How do you address the aforementioned barriers, especially in
comparison to other businesses out there?
7. What do you want the main takeaways to be after people watch this video (please do not list every single point,
instead list your top 8 takeaways)
8. Are there any videos or styles that you would like to emulate in this production? Please provide links.
9. Any additional thoughts or suggestions you would like to add or include in your LCAMMP video?
LCAMMP’s Creative Brief is completed by client and returned to
LCAMMP for processing
LCAMMP: Drafts an estimated fee production agreement and
contract
Client: Has 15 days to agree and sign this document
Production deposit is received and conversion date and production schedule are
secured
Project balance is paid in full and the production
project is executed
Client reviews the draft and rounds 1&2 of
re-edits are complete
Preliminary post production draft will be delivered to the client 14
business days post filming
Post production is finalized and a digital downloadable project file is
delivered to the client