Transcript
Page 1: Layering Mobile Onto Your Online Experience

Monday, October 18, 2010

Page 2: Layering Mobile Onto Your Online Experience

Layering Mobile Onto Your Online ExperienceCédric Huesler, Product Marketing Director, Day

Monday, October 18, 2010

Page 3: Layering Mobile Onto Your Online Experience

Photo by Josh Liba - http://flic.kr/p/6jXfcb

Monday, October 18, 2010

Page 4: Layering Mobile Onto Your Online Experience

What is wrong here?

Monday, October 18, 2010

Page 5: Layering Mobile Onto Your Online Experience

Automatic Transformation?

Your Website

ACME Magic?

Monday, October 18, 2010

Page 6: Layering Mobile Onto Your Online Experience

Monday, October 18, 2010

Page 7: Layering Mobile Onto Your Online Experience

Declare Mobile Users First Class

Web Citizen?

Monday, October 18, 2010

Page 8: Layering Mobile Onto Your Online Experience

Mobile vs. Desktop

Oct 2009 Sep 2010

1.4% 4.2%

for North America

+307%

98.6% 95.8%

Traffic from Mobile vs. Desktop browsers from StatCounterMonday, October 18, 2010

Page 9: Layering Mobile Onto Your Online Experience

Where do you mobile?

Photo by Cocoarmani - http://flic.kr/p/48YHWM

Photo by whatleydude - http://flic.kr/p/7Xzbt2

«iPad spends 20% of time in bed»

NPD Group, Inc.

Monday, October 18, 2010

Page 10: Layering Mobile Onto Your Online Experience

Round 2 - The Players

Apple iOS38.4%

Others13.8%

Android20.9%

Blackberry27.0%

for North America

Mobile OS browsing the web in Sept 2010 from StatCounter

‣ Enabler: iPhone + Dataplan

‣ Rising: Android

‣ Winner: WebKit

Monday, October 18, 2010

Page 11: Layering Mobile Onto Your Online Experience

More pixels...

DeviceAtlasMonday, October 18, 2010

Page 12: Layering Mobile Onto Your Online Experience

TouchScreen

DeviceAtlas

isuppli.com

Built-inGPS

Monday, October 18, 2010

Page 13: Layering Mobile Onto Your Online Experience

Photo by Annie Mole - http://flic.kr/p/8eSYcF

Monday, October 18, 2010

Page 14: Layering Mobile Onto Your Online Experience

Photo by brendanlim - http://flic.kr/p/88Q7iB

Monday, October 18, 2010

Page 15: Layering Mobile Onto Your Online Experience

Content Distribution

Your Website Content

Your App

Monday, October 18, 2010

Page 16: Layering Mobile Onto Your Online Experience

Monday, October 18, 2010