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Sure, it's on the cover, but are you getting the most from your yearbook's theme? Learn how a theme can frame the stories of the year — and do so much more. This slideshow includes six case studies from award-winning yearbooks.
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ideas from Sarah Nichols, MJEWhitney High School | Rocklin, Calif.
Layering your
themeAND Casey Nichols, CJERocklin High School | Rocklin, Calif.
Tuesday, October 18, 2011
ideas from Sarah Nichols, MJEWhitney High School | Rocklin, Calif.
Layering
Better, easier concepts
yourtheme
AND Casey Nichols, CJERocklin High School | Rocklin, Calif.
Tuesday, October 18, 2011
IDEAS EVERYWHERE
Tuesday, October 18, 2011
IDEAS EVERYWHERE
Tuesday, October 18, 2011
IDEAS EVERYWHERE
Tuesday, October 18, 2011
IDEAS EVERYWHERE
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Layer 1
Cover
State the theme verbally & visually
Showcase graphics and color
that capture the tone of the theme
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Layer 2
Theme inside
Endsheets, title page, opening/closing, dividers
Unify though continuation from cover
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Layer 3
Details
Folios, index, colophon
and most importantly: typography
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Layer 4
Coverage
Theme drives what we cover
and/or how we cover it
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Conceptinfluencesall decisions
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DOES YOURTHEMEHAVE NUMBER?
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DOES YOUR THEMEHAVE COLOR?
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DOES YOUR THEMEHAVE VOICE?
Implied
Embedded
Invented
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DOES YOUR THEMEHAVE IMAGE?
Implied
Embedded
Invented
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WHAT ABOUTGRAPHIC UNIFIERS?
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HOW WILL YOUCOVER EVERYONE?
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WHAT ABOUTTYPOGRAPHY?
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What MAKESTHIS BOOKDIFFERENT FROMTHE LAST?
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CONTACT US
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