LavaCon 2015 Proposal

Don't Puzzle Your Customers;

Draw Them a Personalized Picture

Mark Poston

Senior Technical Consultant

Pieces of the puzzle

• What you may already have

– Web CMS

– CRM (for example Salesforce.com)

– DITA CCMS

– Learning Management System

– Entitlement Servers

• But how does your DITA content serve all of

these different platform whilst also ensuring

that customers are getting exactly what they

need?

Find the missing pieces

• Discover what the missing pieces are and

how they fit together