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Slide 1: MASTVision, Mission, Values
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MAST mission statement (obtain fromwww.mast.mcvsd.org)
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Meaningful words describing MAST
Slide 2: Vessel Introduction
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Reasons for vessel
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Obtain from background information
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Planning objectives
o Obtain from background information
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Benefits of a vessel
o Obtain from background information
Slide 3: Macroenvironment Analysis: PESTEL/PESTLE
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Political
o Obtain domestic policy affecting MAST
o Obtain domestic policy affecting MAST research vessels
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Economical
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Obtain economic factors of vessel
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Obtain budget information and growth of budget year over year
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Sociocultural
o Quantify marine education demand
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Technological
o Display technological factors
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Environmentalo
Obtain environmental law
o Obtain climate data
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Legal
o State laws affection MAST vessel operation
Slide 4: Market
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Geographical explanation of mast
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Competition
Slide 5: Five Forces Analysis
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Threat of new entry
o List schools with marine research
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Supplier power
o Ability to deal with necessary vessel supplies
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Buyer Power
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Ability to deal with changing of budget
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Threat of Substitution
o Potential alternatives to MAST.
o Obtain from background information.
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Competitive Rivalry
o Explain other MCVSD schools
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Explain other marine schools and quality
Slide 6: Product Description
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Obtain information from group partners
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Help develop the criteria to create a 3-D video model of vessel
Slide 7: Consumer Analysis: Target Group (Students)
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Use background research to compile student profile
Slide 8: Consumer Segmentation (Types of Students)
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Differentiate type of students by intended college major
o
Science, engineering, other
Slide 9: Consumer Analysis: Student Satisfaction
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Create satisfaction survey with current blue sea
o Google form sent to students.
o Satisfaction compiled on a 1-10 scale
o Form content included but not limited to
Boat reliability
Boat use
Boat class diversity
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Create satisfaction with new ocean breeze
o Google survey to students
o Satisfaction compiled on a 1-10 scale
o Form content included but limited to
New boat design
Perceived use value
Cleanliness
Reliability-
Quantify data into 4 statistics
o Statistic 1: Overall satisfaction with old vessel (percent satisfied)
o Statistic 2: Overall satisfaction with new vessel (percent satisfied)
o Statistic 3: Overall satisfaction with different uses of old vessel (percent satisfied)
o Statistic 4: Overall satisfaction with different uses of new vessel (percent satisfied)
Slide 10: Consumer Analysis: Teacher Satisfaction
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Create satisfaction survey with current blue sea
o Google form sent to teachers.
o Satisfaction compiled on a 1-10 scale
o Form content included but not limited to
Boat reliability
Boat use
Boat class diversity
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Create satisfaction with new ocean breeze
o Google survey to teachers
o Satisfaction compiled on a 1-10 scale
o Form content included but limited to
New boat design
Perceived use value
Cleanliness
Reliability
Ability to use in their class
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Quantify data into 4 statistics
o Statistic 1: Overall satisfaction with old vessel (percent satisfied)
o Statistic 2: Overall satisfaction with new vessel (percent satisfied)
o Statistic 3: Overall satisfaction with different uses of old vessel (percent satisfied)
o Statistic 4: Overall satisfaction with different uses of new vessel (percent satisfied)
Slide 11: Consumer Analysis: Net Scoring
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Quantify survey data into net score
o
Bar graph satisfaction into general numberso Get net positives reaction versus negative reactions
o Compile into pie chart using excel
o Describe information on right bar
Explains that it is a net score
Slide 12: Schedule of Completion
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Create Gantt chart for vessel completion
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Aided by Tessa and Adam: Find factors in production and schedule
Slide 13: Objective- School Reach
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Goal 1: Major Curriculum Change
o Create subsections
Subsections are based on department
Subsection criteria is determined by survey results
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Goal 2: Perceived School Prestige Change
o Create subsections
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Slide 14: Long term objectives
- List overall MASTs mission with new vessel
o Place into 1 large idea followed by 3 smaller ideas
Slide 15: Market Research Student Prestige Growth
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Quantify current student and last 5 years of student SAT scores
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Using expected increase school prestige, correlate the increase into a SAT score value
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Convert SAT scores into national and state percentile
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Use years as x-axis and use percentiles as y-axis
Slide 16: Consumer Analysis: Return on investment per Student
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Compile return on investment per student
o Student type 1: Marine Science
Avg. marine-science MAST alumni salaryNational marine science average
o Student type 2: Science
Avg. MAST science alumni salary- national science average
o
Student type 3: Engineering
Avg. MAST engineering alumni salarynational engineering average
o
Student type 4: Other
Avg. MAST other-based alumni salarynational overall salary average
o Overall: 30 Year Trend
Overall student return on investment per student for 30 MAST classes
initial costs of vessel
Slide 19: Product Life Cycle
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Segmented into price of maintenance for old vessel vs new vessel
o Old vessel: obtain older history and compile on a yearly scale
o New vessel: estimate part lifespan based on product averages
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Graph x-axis: years
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Graph y-axis: price per year for maintenance
Slide 20: Product Brand Experience
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Words most associated with vessel
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Obtain through survey question to students
Slide 21: Budget
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Obtain expenditure information from group members
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Compile into two-columns
o 1. Expenditure name
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2. Expenditure price (Result of all added prices)
Slide 22: Scenario Analysis
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Positive optimistic
o Highly ranked school
Calculate by the last 10 year national history
Calculate future with smarter students
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Calculate smarter students by SAT increase trend
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Positive most likely
o Higher ranked school
Calculate by the last 10 year national history
Calculate future with slightly smarter students
o Use similar methods in Positive optimistic scenario
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Negative stagnancy
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Stays same Calculate by current trends of MAST
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Negative threat
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Lowers in rank
Calculate MAST without working vessel
Eliminate marine research from MAST data and plot
Slide 23: Conclusion: Background Information
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Obtain information from background information
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Restate from earlier slide
Slide 24: Conclusion: Vessel Description
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Obtain information from group members
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Restate from earlier slide
Slide 25: Conclusion: Vessel Price & Potential
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Obtain information from group members
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Restate from earlier slide
Slide 26: Call to Action
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Ask for funds from Board of Education
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Ask for MAST student activities to use vessel