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Slide 1: MASTVision, Mission, Values

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MAST mission statement (obtain fromwww.mast.mcvsd.org)

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Meaningful words describing MAST

Slide 2: Vessel Introduction

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Reasons for vessel

o

Obtain from background information

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Planning objectives

o Obtain from background information

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Benefits of a vessel

o Obtain from background information

Slide 3: Macroenvironment Analysis: PESTEL/PESTLE

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Political

o Obtain domestic policy affecting MAST

o Obtain domestic policy affecting MAST research vessels

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Economical

o

Obtain economic factors of vessel

o

Obtain budget information and growth of budget year over year

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Sociocultural

o Quantify marine education demand

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Technological

o Display technological factors

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Environmentalo

Obtain environmental law

o Obtain climate data

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Legal

o State laws affection MAST vessel operation

Slide 4: Market

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Geographical explanation of mast

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Competition

Slide 5: Five Forces Analysis

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Threat of new entry

o List schools with marine research

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Supplier power

o Ability to deal with necessary vessel supplies

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Buyer Power

o

Ability to deal with changing of budget

http://www.mast.mcvsd.org/http://www.mast.mcvsd.org/http://www.mast.mcvsd.org/http://www.mast.mcvsd.org/

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Threat of Substitution

o Potential alternatives to MAST.

o Obtain from background information.

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Competitive Rivalry

o Explain other MCVSD schools

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Explain other marine schools and quality

Slide 6: Product Description

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Obtain information from group partners

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Help develop the criteria to create a 3-D video model of vessel

Slide 7: Consumer Analysis: Target Group (Students)

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Use background research to compile student profile

Slide 8: Consumer Segmentation (Types of Students)

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Differentiate type of students by intended college major

o

Science, engineering, other

Slide 9: Consumer Analysis: Student Satisfaction

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Create satisfaction survey with current blue sea

o Google form sent to students.

o Satisfaction compiled on a 1-10 scale

o Form content included but not limited to

Boat reliability

Boat use

Boat class diversity

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Create satisfaction with new ocean breeze

o Google survey to students

o Satisfaction compiled on a 1-10 scale

o Form content included but limited to

New boat design

Perceived use value

Cleanliness

Reliability-

Quantify data into 4 statistics

o Statistic 1: Overall satisfaction with old vessel (percent satisfied)

o Statistic 2: Overall satisfaction with new vessel (percent satisfied)

o Statistic 3: Overall satisfaction with different uses of old vessel (percent satisfied)

o Statistic 4: Overall satisfaction with different uses of new vessel (percent satisfied)

Slide 10: Consumer Analysis: Teacher Satisfaction

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Create satisfaction survey with current blue sea

o Google form sent to teachers.

o Satisfaction compiled on a 1-10 scale

o Form content included but not limited to

Boat reliability

Boat use

Boat class diversity

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Create satisfaction with new ocean breeze

o Google survey to teachers

o Satisfaction compiled on a 1-10 scale

o Form content included but limited to

New boat design

Perceived use value

Cleanliness

Reliability

Ability to use in their class

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Quantify data into 4 statistics

o Statistic 1: Overall satisfaction with old vessel (percent satisfied)

o Statistic 2: Overall satisfaction with new vessel (percent satisfied)

o Statistic 3: Overall satisfaction with different uses of old vessel (percent satisfied)

o Statistic 4: Overall satisfaction with different uses of new vessel (percent satisfied)

Slide 11: Consumer Analysis: Net Scoring

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Quantify survey data into net score

o

Bar graph satisfaction into general numberso Get net positives reaction versus negative reactions

o Compile into pie chart using excel

o Describe information on right bar

Explains that it is a net score

Slide 12: Schedule of Completion

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Create Gantt chart for vessel completion

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Aided by Tessa and Adam: Find factors in production and schedule

Slide 13: Objective- School Reach

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Goal 1: Major Curriculum Change

o Create subsections

Subsections are based on department

Subsection criteria is determined by survey results

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Goal 2: Perceived School Prestige Change

o Create subsections

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Slide 14: Long term objectives

- List overall MASTs mission with new vessel

o Place into 1 large idea followed by 3 smaller ideas

Slide 15: Market Research Student Prestige Growth

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Quantify current student and last 5 years of student SAT scores

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Using expected increase school prestige, correlate the increase into a SAT score value

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Convert SAT scores into national and state percentile

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Use years as x-axis and use percentiles as y-axis

Slide 16: Consumer Analysis: Return on investment per Student

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Compile return on investment per student

o Student type 1: Marine Science

Avg. marine-science MAST alumni salaryNational marine science average

o Student type 2: Science

Avg. MAST science alumni salary- national science average

o

Student type 3: Engineering

Avg. MAST engineering alumni salarynational engineering average

o

Student type 4: Other

Avg. MAST other-based alumni salarynational overall salary average

o Overall: 30 Year Trend

Overall student return on investment per student for 30 MAST classes

initial costs of vessel

Slide 19: Product Life Cycle

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Segmented into price of maintenance for old vessel vs new vessel

o Old vessel: obtain older history and compile on a yearly scale

o New vessel: estimate part lifespan based on product averages

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Graph x-axis: years

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Graph y-axis: price per year for maintenance

Slide 20: Product Brand Experience

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Words most associated with vessel

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Obtain through survey question to students

Slide 21: Budget

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Obtain expenditure information from group members

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Compile into two-columns

o 1. Expenditure name

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2. Expenditure price (Result of all added prices)

Slide 22: Scenario Analysis

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Positive optimistic

o Highly ranked school

Calculate by the last 10 year national history

Calculate future with smarter students

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Calculate smarter students by SAT increase trend

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Positive most likely

o Higher ranked school

Calculate by the last 10 year national history

Calculate future with slightly smarter students

o Use similar methods in Positive optimistic scenario

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Negative stagnancy

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Stays same Calculate by current trends of MAST

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Negative threat

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Lowers in rank

Calculate MAST without working vessel

Eliminate marine research from MAST data and plot

Slide 23: Conclusion: Background Information

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Obtain information from background information

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Restate from earlier slide

Slide 24: Conclusion: Vessel Description

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Obtain information from group members

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Restate from earlier slide

Slide 25: Conclusion: Vessel Price & Potential

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Obtain information from group members

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Restate from earlier slide

Slide 26: Call to Action

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Ask for funds from Board of Education

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Ask for MAST student activities to use vessel