Transcript

the workHP Dig ia l PhotographyKi tchen Display

7000 Gateway Blvd.Newark, CA 94560

p. 510. 713. 9100f. 510. 713. 7162www.beelinegroup.com

You want to communicate that your product

is about more than function and cost. It’s

about lifestyle—and how your product

enhances it. Beeline took a direct, yet

novel approach to this idea with a Digital

Photography display for HP.

To show that HP’s new line of compact,

portable photo printers enable easier

photo sharing on the spot, Beeline created

a kitchen with an HP compact printer and

digital camera on the counter. Photo samples

were attached to a refrigerator door along

with a “to-do” list that detailed typical family

events and places where portable photo

printing comes in handy.

Beeline’s unique display showed consumers

new ways—and places—to share memories.

The display was a resounding success!

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