Kerr Vernon 01
Kerr Vernon is an independent Glasgow based
Graphic Designer with over 15 years experience.
He works with local, national and international
clients in the arts, education, finance, retail, FMCG,
healthcare, music and charitable organisations.
Working in partnership with only the best web
developers, photographers and writers in the
industry Kerr Vernon delivers creatively-led,
engaging and memorable design for print and the
web.
KERR VERNON
Kerr Vernon 01
On blogs and articles on
the Internet there are many
discussions to whether print
is/ is not dead? What is your
stance?
It’s not dead. It’s not even resting.
The majority of my output is
about 80% print projects. Clients
love all the different techniques
too. Foiling and embossing and
quality paper adds a real pick me
up tactile element. projects vary
from marketing collateral through
to stationery and everything in
between. Its often stuff i refer
to as ‘leave behinds’. This is the
printed material a client leaves
behind after a meeting. The
printed piece that speaks for their
company. If its any good it should
help sell their company and
project their values and goals in
their absence.
Perhaps to a small scale. Time will tell. Vinyl is still regarded highly?
With the invention of the Ipad and Ebooks, do you think digital sales will cannibalize print sales? May the printed book become scarce and more valuable?
Kerr Vernon 01
IT’S NOT EVEN RESTING.
IT’S NOT DEAD.
Kerr Vernon 01
It’s really important. It’s what drives me as a designer and it’s what I studied to do. It’s about creating something tangible. Some thing that exists in the real world and not the digital world. You can hold it and engage with it, photograph it and put it on your website and say i did that. Its a great feeling of achievement and very satisfying, especially if you have a happy client too.
How important is print to you as a designer?
Historically what print based designers/ephemera do you draw inspiration from? For me it can be anything from 1940’s English café posters to iconic designers such as Alan Fletcher.
Indeed. Inspiration can come from anywhere really. I love Stuff with a hand crafted look. So stuff with a mix of illustration and typography always goes down well. My all time favourkite is the heads of state in Philadelphia. Their posters are amazing.
Kerr Vernon 01
Emerging from the graphic design industry today, there is a huge pressure to have web skills and print knowledge does not seem to be enough. With rapidly evolving technologies, is it now enough just to be a print based designer?
It would be pretty tricky surviving on print projects alone. It’s hard to fight progress sometimes and you have to keep learning new skills to keep up. I recently started using fireworks for digital design and it’s really helped with the way I design websites now.
I collect a lot of printed ephemera from cigar tins to postcards and I have a growing collection of typewriters. Do you collect any printed matter?
I buy design books every now and then but I’m not too much of hoarder.
I know it is a tricky and generalised question but what do you think the future of print may be?
I hope its going to be ok. People will always appreciate craft. Mass digital printing of junk mail is everywhere and just gets cheaper and cheaper to produce. On the flip side there’s un upsurge in screen printing and letter press across the design community so hopefully people will still a bit extra for something nice.
Kerr Vernon 01
What would you hope the future would be?
Kerr Vernon 01
I HOPE IT SMELLS OF UNCOATED PAPER.
Kerr Vernon 01
Kerr Vernon 01
Kerr Vernon 01