Kerr Vernon 01

Kerr Vernon is an independent Glasgow based

Graphic Designer with over 15 years experience.

He works with local, national and international

clients in the arts, education, finance, retail, FMCG,

healthcare, music and charitable organisations.

Working in partnership with only the best web

developers, photographers and writers in the

industry Kerr Vernon delivers creatively-led,

engaging and memorable design for print and the

web.

KERR VERNON

Kerr Vernon 01

On blogs and articles on

the Internet there are many

discussions to whether print

is/ is not dead? What is your

stance?

It’s not dead. It’s not even resting.

The majority of my output is

about 80% print projects. Clients

love all the different techniques

too. Foiling and embossing and

quality paper adds a real pick me

up tactile element. projects vary

from marketing collateral through

to stationery and everything in

between. Its often stuff i refer

to as ‘leave behinds’. This is the

printed material a client leaves

behind after a meeting. The

printed piece that speaks for their

company. If its any good it should

help sell their company and

project their values and goals in

their absence.

Perhaps to a small scale. Time will tell. Vinyl is still regarded highly?

With the invention of the Ipad and Ebooks, do you think digital sales will cannibalize print sales? May the printed book become scarce and more valuable?

Kerr Vernon 01

IT’S NOT EVEN RESTING.

IT’S NOT DEAD.

Kerr Vernon 01

It’s really important. It’s what drives me as a designer and it’s what I studied to do. It’s about creating something tangible. Some thing that exists in the real world and not the digital world. You can hold it and engage with it, photograph it and put it on your website and say i did that. Its a great feeling of achievement and very satisfying, especially if you have a happy client too.

How important is print to you as a designer?

Historically what print based designers/ephemera do you draw inspiration from? For me it can be anything from 1940’s English café posters to iconic designers such as Alan Fletcher.

Indeed. Inspiration can come from anywhere really. I love Stuff with a hand crafted look. So stuff with a mix of illustration and typography always goes down well. My all time favourkite is the heads of state in Philadelphia. Their posters are amazing.

Kerr Vernon 01

Emerging from the graphic design industry today, there is a huge pressure to have web skills and print knowledge does not seem to be enough. With rapidly evolving technologies, is it now enough just to be a print based designer?

It would be pretty tricky surviving on print projects alone. It’s hard to fight progress sometimes and you have to keep learning new skills to keep up. I recently started using fireworks for digital design and it’s really helped with the way I design websites now.

I collect a lot of printed ephemera from cigar tins to postcards and I have a growing collection of typewriters. Do you collect any printed matter?

I buy design books every now and then but I’m not too much of hoarder.

I know it is a tricky and generalised question but what do you think the future of print may be?

I hope its going to be ok. People will always appreciate craft. Mass digital printing of junk mail is everywhere and just gets cheaper and cheaper to produce. On the flip side there’s un upsurge in screen printing and letter press across the design community so hopefully people will still a bit extra for something nice.

Kerr Vernon 01

What would you hope the future would be?

Kerr Vernon 01

I HOPE IT SMELLS OF UNCOATED PAPER.

Kerr Vernon 01

Kerr Vernon 01

Kerr Vernon 01