joanne tsianos BFA
Design + UX .infographics collection
(917) 689 [email protected]@joannetsianoswww.linkedin.com/in/joannetsianos
Sun Life FinancialInfographics, personas and eco-systems created to support strategic positioning and creative ideas.
McCain Personas and program strategies.
It’s all good
Introduce IAGPhase
Phase
Phase
Inform and build trust
Product information
User engagement
Enable users
11.
2.
3.
4.
5.
1.1
2
The story (flash intro or video) of what has been removed and what we are doing. This will play on arrival to the site.
A) Q&A - Questions answered by providing relevant material offered up in low to high engagement levels. (We will raise Julie’s level of trust.)
B) Join the Journey - A look into the past, present and future at product evolution. An interactive element for the user can be included (i.e. email newsletter).
Ingredients (why it’s good), nutrition, allergens, preparation instructions
What do you want? - Ask for consumer input and engage them with activities such as questions or simple polls.
Brand advocacy stage
?Online media
Paid & Social(Media buy, mommy bloggers,
articles, Facebook app)
Offline media(In-store, mass media,
television, radio)
Email blast(Sign-up)
Receive new productinformation and news
User input(Review, simple polls,
user-submitted stories)
1. Raise awareness2. Build brand image and trust3. Ultimately drive to trial
Goals
Site Flow & User Experience
6:30 AM
7:15 AM
8:55 AM10:17 AM
3:18 PM
5:07 PM
6:35 PM
7:40 PM
9:45 PM
12:05 AM
Wakes up, gets herselfand kids ready.
Makes breakfast andlunches for kids.
Checks email andweather, reads
news headlines.
Commutes to work.
Sees ads insidepublic transit and
in newspaper.Goes for coffee break
with co-workers.
“I hate having to dragthe kids out of bed
every morning.”
“I deserve this triplemocha latte with whipped
cream after thismorning’s ordeal.”
12:23 PM
Catches up on videos, articles and facebook.
Picks up some lunchfor a nearby deli.
“I hope the kidsactually eat their lunches.
Maybe I should havepacked more snacks.”
Grabs a snack froma nearby grocery store.
Commutes home.
Checks mobile devicefor email and news.
Picks up some groceries.
Has dinner.
[kids]“I don’t want to
eat this.”
Cleans the kitchen and does laundry.
Helps kids with homework.
Everyone watches TV.
Reads mail.
Goes to sleep.
Kids go to bed.
Checks email and searchesfor info or on health & beauty,entertainment and food.
[SMS]“NEWS: Car accident
on Main Street. Delays Eastbound.”
[reminder]“Status meeting at
9:30am in themain boardroom.”
8:00 AM
At work.
“Can’t believe it’salready Monday. Wheredid the weekend go??”
8:55 AM Sept 23 from web
“@Marion How’s dinnerat my place this Friday?”
12:52 PM Sept 23 from Tweetie
[reminder]“Conference call
at 1:00pm.”
“I can finally getto that book I started
8 months ago...” ZZZZZ
“Great article onorganic food.
Going to forward thisto Marion.”
Going to forward thisDigital activity
Transaction
Thought
Conversation
“Rise andshine!”
“Julie is counting down the days
to Orlando.”
“RT @tedtalks Today's Talk -- Rebecca Saxe: How brains
make moral judgments http://on.ted.com/2v”
10:20 PM Sept 23 from web
BUYS: A few apples,a bag of almonds and
a chocolate bar
BUYS: Bag of salad, bread, chicken, tomato
sauce, juice and apple pie
BUYS: A coffee anda muffin
BUYS: A sandwich andsoup combo
*sigh*
A day in the life of JulieJulie is 39, married with two children (age 11 & 15)
Labatt BlueInfographic of program outlines with multiple touchpoints.
Saturday 3pm Saturday 4pm Saturday 9pm Sunday 9am
24pts
1-10points
1-10points
1-10points
1pt/pp
5pts
Bonus Pointswhen registering
Bonus PointsInstant Win
Additional Points
BID NOW
Opening Bid: 30pts
Current Bid:
45 pts
YOU WIN
50pts
Bonus PointsSurveys
SurveyLorem ipsum
Dolor sitAmet constect
Turpis diam
4 pts
SHARE
48pts You have
been outbidBID AGAIN
follow on LIKE
Indigo – Program Strategy Ecosystem designed to defi ne the various stages of a program.
1 week 6 weeks June152 weeks
Teen Choice Awards
Phase1: Listen + Identify In�uencersUsing proprietary and 3rd party listening platforms, we will track discussions, understand sentiment and identify in�uencers & content creators. Resulting insights will optimize and track the e�cacy of our outreach e�orts.
We will identify, catalog and rank sites with the most in�uence and the people most likely to share their opinions – this information will be captured in the Outreach Plan.
Phase 2: Invite In�uencers + Create Panel
Phase 3: Engagement + Ongoing Moderation
Phase 4: Advocacy, Outreach & Insights
Plan Build Engage Deploy and Support
InvitePanelists
Participation Incentives & Rewards
Insights & Learning
Private Networking Group & Surveys
*In focus groups, the Hawthorne E�ect can be extremely strong – after involvement in a new product concept, participants often leave the
group passionate advocates of what they have been asked their advice on.
Indigo Innovation Panel
Select Panelists
Amy Josh Craig
3
21
4
4
tca
Listen + Observe + Identify
blogs twitter emailnetworkssocial
networks
A predetermined number of key in�uencers will be invited to join the panel. The panel, or group, will allow participants to share information and collaborate, and provides us with a platform for communication. Incentives and rewards will surprise and delight panelists.
The Community Manager will engage the group in discussions around the Teen Choice Awards, books and Chapters Indigo. The panelists will provide actionable input on ideas and creative. The Community Manager will moderate and participate in the conversations, set up surveys, document and escalate feedback.
The Community Manager will engage the former panelists and broader groups to drive votes, engagement and potentially drive individuals to store. We will have asked panelists for ideas on how best to spread the message. These learnings will be incorporated during this phase. Thank you kits with shareable tools to help them spread the message will be distributed to panelists.
©2010 Capital C LP
Lean CuisineSite metrics presented to marketing teams to show program effectiveness.
Bayer Support materials created for technical processes and program ecosystems.
Online Consumer
Marketing Database
Offline CRM Database
One user accountto access any site
Bayer OTC website
other Bayerbrand websites
Online Campaigns
Websites
Banner AdPromotion
Dashboard
Results
Coupons
mobile apps social media
eCRM Implemenation Strategy
Maple Leaf Various ecosystems designed to match the branded campaign and give the martketing teams full explanations on reach.
Canada’s Next Top DogCanada’s Next Top Dog
In-Store
Header Card, Bunker Wrap& Wobbler
Open Casting Callsat participating ASP’s
Online
Banner AdsEmail toMaple Leaf DB
Promote through all relevantShaw programming
TV
Maple Leaf Butcher interviewed on BT
“The Next Top Dog Contest”
PR
Final event held at urban centrelike Dundas Square
Event
mapleleaf.ca/TopDog
Blog Seeding
Social Media
Facebookfanpage
twitter Personal Feed
Breyers Smooth & DreamyInfographic of program outlines with multiple touchpoints.
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