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Page 1: Jackson Rancheria Casino AAA All-Star Game-  Sacramento/KCRA-3

Jackson Rancheria Casino

AAA All-Star Game- Sacramento/KCRA-3Revenue Results• Web: $10,000

Client Results• 750,000+ ad impressions and

nearly 750 new Web site visitors to the clients Web site during the promotion.

What Was Sold?• On-air/online sponsorship,

including integrated sponsorship position on the main All Star game page.

• Rich Media on the site home page.

Who Bought it? • Direct client (big baseball

fan!)

Why did they buy? • Ability to deliver extended

info online, and driving traffic to their Web site.

Page 2: Jackson Rancheria Casino AAA All-Star Game-  Sacramento/KCRA-3

KFCAAA All-Star Game- Sacramento/KCRA-3

Revenue Results• Web: $10,000 TOTAL

Client Results• 750,000+ total ad impressions• 1,300+ new Web site visitors!

What Was Sold?• Support for Retail Traffic driving

promotion • Extensive online media

complementing on-air promotion.

Who Bought it? • Agency Principal

Why did they buy? • Affiliation with family-friendly

local event.• Complete media campaign (on-

air + online) to support local promotion. Click here to view the live site!

Page 3: Jackson Rancheria Casino AAA All-Star Game-  Sacramento/KCRA-3

Dunmore CommunitiesAAA All-Star Game- Sacramento/KCRA-3

Revenue Results• Web: $22,000 TOTAL

Client Results• 1,000,000+ online ad

impressions delivered over two-week promotion.

• Nearly 900 new Web site visitors!

• Turnkey online contesting for the Homerun derby contest.

What Was Sold?• Home run derby online register

to win contest- winners were paired with players to win prizes in the home run derby during the game!

Who Bought it? • Direct client

Why did they buy? • Opportunity to support/promote

their affiliation with Independence Field- a new venture to allow disabled youths to participate in team sports.


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