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Jackson Rancheria Casino AAA All-Star Game- Sacramento/KCRA-3 Revenue Results Web: $10,000 Client Results 750,000+ ad impressions and nearly 750 new Web site visitors to the clients Web site during the promotion. What Was Sold? • On-air/online sponsorship, including integrated sponsorship position on the main All Star game page. Rich Media on the site home page. Who Bought it? Direct client (big baseball fan!) Why did they buy? Ability to deliver extended info online, and

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Jackson Rancheria Casino AAA All-Star Game- Sacramento/KCRA-3. Revenue Results Web: $10,000 Client Results 750,000+ ad impressions and nearly 750 new Web site visitors to the clients Web site during the promotion. What Was Sold? - PowerPoint PPT Presentation

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Page 1: Jackson Rancheria Casino AAA All-Star Game-  Sacramento/KCRA-3

Jackson Rancheria Casino

AAA All-Star Game- Sacramento/KCRA-3Revenue Results• Web: $10,000

Client Results• 750,000+ ad impressions and

nearly 750 new Web site visitors to the clients Web site during the promotion.

What Was Sold?• On-air/online sponsorship,

including integrated sponsorship position on the main All Star game page.

• Rich Media on the site home page.

Who Bought it? • Direct client (big baseball

fan!)

Why did they buy? • Ability to deliver extended

info online, and driving traffic to their Web site.

Page 2: Jackson Rancheria Casino AAA All-Star Game-  Sacramento/KCRA-3

KFCAAA All-Star Game- Sacramento/KCRA-3

Revenue Results• Web: $10,000 TOTAL

Client Results• 750,000+ total ad impressions• 1,300+ new Web site visitors!

What Was Sold?• Support for Retail Traffic driving

promotion • Extensive online media

complementing on-air promotion.

Who Bought it? • Agency Principal

Why did they buy? • Affiliation with family-friendly

local event.• Complete media campaign (on-

air + online) to support local promotion. Click here to view the live site!

Page 3: Jackson Rancheria Casino AAA All-Star Game-  Sacramento/KCRA-3

Dunmore CommunitiesAAA All-Star Game- Sacramento/KCRA-3

Revenue Results• Web: $22,000 TOTAL

Client Results• 1,000,000+ online ad

impressions delivered over two-week promotion.

• Nearly 900 new Web site visitors!

• Turnkey online contesting for the Homerun derby contest.

What Was Sold?• Home run derby online register

to win contest- winners were paired with players to win prizes in the home run derby during the game!

Who Bought it? • Direct client

Why did they buy? • Opportunity to support/promote

their affiliation with Independence Field- a new venture to allow disabled youths to participate in team sports.