What is ITpro Special?
• ITpro Special is a tie-up site, created by Nikkei BP, which usually takes the form of either a detailed explanation of the advertiser’s product or service; an interview with the CEO of the company, or a case study with a user company
• The ITpro Special runs for 4 weeks and advertisers are provided with details of all users who download the PDF of their product /service or request further information (this information can only be supplied to a client’s Japanese office or business partner due to personal data protection regulations)
• In addition, we provide reports of daily page views, user profile and CTR reports
Post Campaign Reports
Total PVs/Day User Profile Impressions & CTR
• The number of leads generated by an ITpro Special can be increased by booking additional traffic drivers to the microsite
• Users who want more information on products and services appearing in the advertisements in ITpro can simply fill out an online form and return their contact details to Nikkei BP by e-mail
• Users are asked to register the following information in order to download PDF files:
• Name*• E-mail address*• ITpro User ID*• ITpro Password*• Address*• Company name*• Telephone number• Job title (from pull down) * • Industry (from pull down) * • Department (from pull down) * • Number of employees (from pull down) *
* Compulsory fields
ITpro Special Lead Generation
ITpro Homepage ITpro Report Mail ITpro Special Tie-up Site
ITpro Article Page
OptionalPDF download
Advertiser’s website
Pick Up Contents15,000,000 PV estimated/month(1 line x maximum 20 characters)
Pick Up ContentsApproximately 111,000 deliveries/ 1x week(1 line x maximum 37 characters)
Traffic Drivers (4 Week Plan)
Rectangle Banner100,000 PV/month guaranteedSize 300 x 300 pixels
ITpro News Mail 2-line announcementApproximately 120,000 deliveries/ 1x week(1 line x maximum 37 characters)
Choice of Traffic Driver from the following:
or
ITpro Special Tie-Up Package
Menu Size/Space Duration Expected PVs Estimated CTR
Ad Tie-up siteUp to 2 x A4 pages (around 3,000 Japanese characters) of content
4 weeks - -
Pick Up Content s 20 characters x 1 line 4 weeks Estimated 15,000,000/ 4 weeks 0.014%
ITpro Report Mail 2-line announcement
Up to 37 characters x 1 line. URL on second line 4 times Approx. 110,000/mail 0.03%
ITpro News Mail
2-line announcement * Up to 37 characters x 1 line. URL on second line 4 times Approx. 120,000/mail 0.03%
Rectangle Banner * 300 x 300 pixels 4 weeks Guaranteed 100,000/4 weeks 0.08%
* Please select either ITpro News Mail or Rectangle Banner
Menu Size/Space Duration Expected PVs Estimated CTR
Tie-up siteUp to 2 x A4 pages (around 3,000 Japanese characters) of content
2weeks - -
Pick Up Content 20 characters x 1 line 2 weeks Estimated 7,500,000/ 2weeks 0.014%
ITpro Report Mail 2-line announcement
Up to 37 characters x 1 line. URL on second line 2 times Approx. 110,000/mail 0.03%
ITpro News Mail 2-line announcement
Up to 37 characters x 1 line. URL on second line 2 times Approx. 120,000/mail 0.03%
4 Week Package JPY 2,000,000
2 Week Package JPY 1,500,000
ITpro Special Advertising Packages
• Other traffic drivers (e.g. RSS feed) are available with either package
TRANSLATION FEESIf an advertiser provides the material (up to 2 pages A4 of text from which we create the editorial content) in English, we charge JPY 60,000 - 80,000 for translation to Japanese
Upload
Upload
Start
Revision
First proof
First proof
Revision
Revision
Second proof
Start
OrderStart
Order
Order
PDF submission
deadline
ID & Password
sent by post
Research
Data submission
Upload
Research
PDF Download
No Research
Final proof
Final proof
Information request
service info sent to
advertiser
Menu Size/Space Notes Rate
PDF download Up to 3x PDF (max 2MB each) 1x JPY 100,000
Questionnaire 10 questions (8 closed, 2 open), real-time results
• Does not include final report• Maximum of 10,000 surveys• 30 respondents receive a JPY1,000 coupon
1x On application
Video (1 month) Up to 5 minutes, max. file size 200MB, data up to 10G
• Price varies if interview/narration are used• Includes traffic drivers from BPtv
1x JPY 600,000
Production of ITpro Special traffic drivers by Nikkei BP
(Pickup Content text ad (20 characters x 1 line), ITpro Report/News text ads (37 Japanese characters and URL link), and gif rectangle banner (300 x 300 pixels) for ITpro Special package
1x JPY 100,000
Additional contentUp to 2 x A4 pages (around 3,000 Japanese characters)
1x JPY 500,000
Reuse original content On application
Second proof
Revision
Create
registration page
• Additional costs may apply if writers are required to travel to undertake interviews/research• CTR figures are given as a guide and are not guaranteed• The number of mail transmissions fluctuates monthly and is not guaranteed
Optional Extras to ITpro Special Package
Production Schedule