ITpro SpecialTie-up Site Advertising Menu 2010

http://itpro.nikkeibp.co.jp/as/pickup

What is ITpro Special?

• ITpro Special is a tie-up site, created by Nikkei BP, which usually takes the form of either a detailed explanation of the advertiser’s product or service; an interview with the CEO of the company, or a case study with a user company

• The ITpro Special runs for 4 weeks and advertisers are provided with details of all users who download the PDF of their product /service or request further information (this information can only be supplied to a client’s Japanese office or business partner due to personal data protection regulations)

• In addition, we provide reports of daily page views, user profile and CTR reports

Post Campaign Reports

Total PVs/Day User Profile Impressions & CTR

• The number of leads generated by an ITpro Special can be increased by booking additional traffic drivers to the microsite

• Users who want more information on products and services appearing in the advertisements in ITpro can simply fill out an online form and return their contact details to Nikkei BP by e-mail

• Users are asked to register the following information in order to download PDF files:

• Name*• E-mail address*• ITpro User ID*• ITpro Password*• Address*• Company name*• Telephone number• Job title (from pull down) * • Industry (from pull down) * • Department (from pull down) * • Number of employees (from pull down) *

* Compulsory fields

ITpro Special Lead Generation

ITpro Homepage ITpro Report Mail ITpro Special Tie-up Site

ITpro Article Page

OptionalPDF download

Advertiser’s website

Pick Up Contents15,000,000 PV estimated/month(1 line x maximum 20 characters)

Pick Up ContentsApproximately 111,000 deliveries/ 1x week(1 line x maximum 37 characters)

Traffic Drivers (4 Week Plan)

Rectangle Banner100,000 PV/month guaranteedSize 300 x 300 pixels

ITpro News Mail 2-line announcementApproximately 120,000 deliveries/ 1x week(1 line x maximum 37 characters)

Choice of Traffic Driver from the following:

or

ITpro Special Tie-Up Package

Menu Size/Space Duration Expected PVs Estimated CTR

Ad Tie-up siteUp to 2 x A4 pages (around 3,000 Japanese characters) of content

4 weeks - -

Pick Up Content ｓ 20 characters x 1 line 4 weeks Estimated 15,000,000/ 4 weeks 0.014%

ITpro Report Mail 2-line announcement

Up to 37 characters x 1 line. URL on second line 4 times Approx. 110,000/mail 0.03%

ITpro News Mail

2-line announcement * Up to 37 characters x 1 line. URL on second line 4 times Approx. 120,000/mail 0.03%

Rectangle Banner * 300 x 300 pixels 4 weeks Guaranteed 100,000/4 weeks 0.08%

* Please select either ITpro News Mail or Rectangle Banner

Menu Size/Space Duration Expected PVs Estimated CTR

Tie-up siteUp to 2 x A4 pages (around 3,000 Japanese characters) of content

2weeks - -

Pick Up Content 20 characters x 1 line 2 weeks Estimated 7,500,000/ 2weeks 0.014%

ITpro Report Mail 2-line announcement

Up to 37 characters x 1 line. URL on second line 2 times Approx. 110,000/mail 0.03%

ITpro News Mail 2-line announcement

Up to 37 characters x 1 line. URL on second line 2 times Approx. 120,000/mail 0.03%

4 Week Package JPY 2,000,000

2 Week Package JPY 1,500,000

ITpro Special Advertising Packages

• Other traffic drivers (e.g. RSS feed) are available with either package

TRANSLATION FEESIf an advertiser provides the material (up to 2 pages A4 of text from which we create the editorial content) in English, we charge JPY 60,000 - 80,000 for translation to Japanese

Upload

Upload

Start

Revision

First proof

First proof

Revision

Revision

Second proof

Start

OrderStart

Order

Order

PDF submission

deadline

ID & Password

sent by post

Research

Data submission

Upload

Research

PDF Download

No Research

Final proof

Final proof

Information request

service info sent to

advertiser

Menu Size/Space Notes Rate

PDF download Up to 3x PDF (max 2MB each) 1x JPY 100,000

Questionnaire 10 questions (8 closed, 2 open), real-time results

• Does not include final report• Maximum of 10,000 surveys• 30 respondents receive a JPY1,000 coupon

1x On application

Video (1 month) Up to 5 minutes, max. file size 200MB, data up to 10G

• Price varies if interview/narration are used• Includes traffic drivers from BPtv

1x JPY 600,000

Production of ITpro Special traffic drivers by Nikkei BP

(Pickup Content text ad (20 characters x 1 line), ITpro Report/News text ads (37 Japanese characters and URL link), and gif rectangle banner (300 x 300 pixels) for ITpro Special package

1x JPY 100,000

Additional contentUp to 2 x A4 pages (around 3,000 Japanese characters)

1x JPY 500,000

Reuse original content On application

Second proof

Revision

Create

registration page

• Additional costs may apply if writers are required to travel to undertake interviews/research• CTR figures are given as a guide and are not guaranteed• The number of mail transmissions fluctuates monthly and is not guaranteed

Optional Extras to ITpro Special Package

Production Schedule