Download pdf - IT Services Marketing - Building Your Team with the Right Players (Slides)

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IT Services Marketing Building Your Team

with the Right Players

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When Planning

IT Services

Marketing

Campaigns for a

Startup,

Sponsored by ITMarketingIdeas.com

http://itmarketingideas.com/

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The First

Inclination is Often

to Start with the

Popular Cookie-

cutter Shortcuts:



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• Market –

Message –

Media

(in a triangle)



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• Attention –

Interest –

Desire –

Action

(AIDA)



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But What if that

Just Wasn’t

Enough?



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Or What if those

Simplifications

Were Simply

Putting the Cart

Before Horse?



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“Is There a Road

Map for Setting up

the Marketing

Function in an

IT Start-up



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Where Marketing

Was Being Handled

by the Practice

and Sales,

Predominantly?”



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Pat McGraw of

McGraw Marketing,

Explains How One

Single Road Map

Wouldn’t Work



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The Company

Really Needs to:



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(a) Tap into its

Existing Resources



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(b) Concentrate on

Company Goals



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Essentially, it’s all

About Building

Your Team with

the Right Players,

at the Right Time



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Phase 1



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Start with a

Senior Marketing

Executive,

such as a CMO or

VP of Marketing



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This Person

Would Need a Vast

Skill Set to Tackle:



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• Market Research



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• Products/

Services

Research



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• Strategic Planning

Products/Service,

Pricing, Distribution

Channels, and

Promotion



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Outsource Tactical

Functions Rather

than Hiring

In-house Staff



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Lobby for a

CRM-focused

Position



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Analyze Internal

Processes from

Development all

the Way Through

to Client Retention



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Phase 2



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Various Tactical

Needs:



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• Lead Generation



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• Lead Nurturing



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• Client

Acquisition

and Retention



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• Referral

Programs



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• Channel Partner/

Affiliate

Programs



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What Do You

Think of McGraw’s

IT Services

Marketing Advice?



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Is it Overkill

for a One or

Two-person

IT Startup?



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Or, Exactly What’s

Needed?



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Please Share Your

Thoughts in the

COMMENTS

Section Below



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Free Special Report Now at

ITMarketingIdeas.com

Recommended Reading:

Top 10 IT Marketing Strategies

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