IT Services Marketing - Building Your Team with the Right Players (Slides)

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    15-May-2015

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http://ITMarketingIdeas.com SUMMARY SLIDES: Is IT services marketing as cut and dry as it seems? Uncover a two-phase process for building your team with the right players at the right time. Copyright (C) SP Home Run Inc.

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<ul><li> 1. SPHomeRun.comIT Services MarketingBuilding Your Team with the Right PlayersCourtesy of theSmall Business Computer Consulting Bloghttp://blog.sphomerun.comCreative Commons Image Source: Flickr BUILDWindows</li></ul> <p> 2. Sponsored by ITMarketingIdeas.comSPHomeRun.comWhen PlanningIT ServicesMarketingCampaigns for aStartup, 3. Sponsored by ITMarketingIdeas.comSPHomeRun.com The First Inclination is Often to Start with the Popular Cookie- cutter Shortcuts: 4. Sponsored by ITMarketingIdeas.comSPHomeRun.com Market Message Media(in a triangle) 5. Sponsored by ITMarketingIdeas.comSPHomeRun.com Attention Interest Desire Action(AIDA) 6. Sponsored by ITMarketingIdeas.comSPHomeRun.comBut What if thatJust WasntEnough? 7. Sponsored by ITMarketingIdeas.comSPHomeRun.comOr What if thoseSimplificationsWere SimplyPutting the CartBefore Horse? 8. Sponsored by ITMarketingIdeas.comSPHomeRun.comIs There a RoadMap for Setting upthe MarketingFunction in anIT Start-up 9. Sponsored by ITMarketingIdeas.comSPHomeRun.com Where Marketing Was Being Handled by the Practice and Sales, Predominantly? 10. Sponsored by ITMarketingIdeas.comSPHomeRun.com Pat McGraw of McGraw Marketing, Explains How One Single Road Map Wouldnt Work 11. Sponsored by ITMarketingIdeas.comSPHomeRun.comThe CompanyReally Needs to: 12. Sponsored by ITMarketingIdeas.comSPHomeRun.com (a) Tap into its Existing Resources 13. Sponsored by ITMarketingIdeas.comSPHomeRun.com (b) Concentrate on Company Goals 14. Sponsored by ITMarketingIdeas.comSPHomeRun.comEssentially, its allAbout BuildingYour Team withthe Right Players,at the Right Time 15. Sponsored by ITMarketingIdeas.comSPHomeRun.com Phase 1 16. Sponsored by ITMarketingIdeas.comSPHomeRun.comStart with aSenior MarketingExecutive,such as a CMO orVP of Marketing 17. Sponsored by ITMarketingIdeas.comSPHomeRun.comThis PersonWould Need a VastSkill Set to Tackle: 18. Sponsored by ITMarketingIdeas.comSPHomeRun.com Market Research 19. Sponsored by ITMarketingIdeas.comSPHomeRun.com Products/ Services Research 20. Sponsored by ITMarketingIdeas.comSPHomeRun.com Strategic PlanningProducts/Service,Pricing, DistributionChannels, andPromotion 21. Sponsored by ITMarketingIdeas.comSPHomeRun.comOutsource TacticalFunctions Ratherthan HiringIn-house Staff 22. Sponsored by ITMarketingIdeas.comSPHomeRun.comLobby for aCRM-focusedPosition 23. Sponsored by ITMarketingIdeas.comSPHomeRun.comAnalyze InternalProcesses fromDevelopment allthe Way Throughto Client Retention 24. Sponsored by ITMarketingIdeas.comSPHomeRun.com Phase 2 25. Sponsored by ITMarketingIdeas.comSPHomeRun.comVarious TacticalNeeds: 26. Sponsored by ITMarketingIdeas.comSPHomeRun.com Lead Generation 27. Sponsored by ITMarketingIdeas.comSPHomeRun.com Lead Nurturing 28. Sponsored by ITMarketingIdeas.comSPHomeRun.com ClientAcquisitionand Retention 29. Sponsored by ITMarketingIdeas.comSPHomeRun.com ReferralPrograms 30. Sponsored by ITMarketingIdeas.comSPHomeRun.com Channel Partner/AffiliatePrograms 31. Sponsored by ITMarketingIdeas.comSPHomeRun.comWhat Do YouThink of McGrawsIT ServicesMarketing Advice? 32. Sponsored by ITMarketingIdeas.comSPHomeRun.comIs it Overkillfor a One orTwo-personIT Startup? 33. Sponsored by ITMarketingIdeas.comSPHomeRun.comOr, Exactly WhatsNeeded? 34. Sponsored by ITMarketingIdeas.comSPHomeRun.comPlease Share YourThoughts in theCOMMENTSSection Below 35. SPHomeRun.comRecommended Reading:Top 10 IT Marketing StrategiesDownload thisFree Special Report Now atITMarketingIdeas.comCopyright SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr BUILDWindows</p>

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