BluearcStory telling

LET ME TELLYOU A STORY

WHY STORIES MATTERHOW THEY CAN HELP YOU SELLHOW TO BUILD GOOD ONES

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CREATURES OF NARRATIVE

• Explaining• Remembering• Understanding

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WHY THE TERM “STORIES”?• A bit of stretch• An attempt to disorientate• Emotional not rational

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MARKETING STORIES & FLOW• Staccato bursts vs narrative flow• Pitch for more time• Get to “yes”

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MARKETING STORIES & FLOW

The problem

The features:

The unwanted

feeling you have now

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ATLAS

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FORD

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SEA-MONKEYS

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PEOPLE BUY ON EMOTION

• Facts: features that get you on the list• Feelings: emotional benefits that are

bought• Create feeling in your customer

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TODAY’S STORY

• I can help you feel competent about building emotional reactions to your products and services.

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ACTIVITY ONE: PERSONALISED PLATES• Warm up• Concise• personal

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MAJOR BARRIERS

• It’s all about you• It’s too easy to talk

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ACTIVITY TWO: FEATURES VS. BENEFITS• Where’s the story in this?• Show empathy• Hunt the benefits

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WEBSITE STORIES

• Unique platform• Concise, clear & with c.t.a.• Audience is primed

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ACTIVITY THREE: MORE BUILDING BLOCKS• Target your audience• Unique features/solutions• Calls to action

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ACTIVITY FOUR: BUILDING YOUR STORY• Target your audience• Unique features/solutions• Calls to action