Introduction to Typography
09/5/2013 Typography I Introduction to Typography
09/5/2013 Typography I Introduction to Typography
What is Typography?
The art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
Text is designed to create a readable, coherent, and visually satisfying whole composition that works together
Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Identity
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Identity
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Publications
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Posters
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Packaging
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Packaging
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Packaging
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Packaging
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Packaging
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Packaging
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Packaging
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Packaging
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Websites
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Websites
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Websites
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Websites
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Websites
09/5/2013 Typography I Introduction to Typography
Examples of Typography: Websites
History of Typography
Hieroglyphics
Cunieform
Illuminated manuscripts(5th to 15th centuries)
Manual illustration (1800s)
09/5/2013 Typography I Introduction to Typography
History of Typography
Johannes Gutenberg invented the printing press in ~1430s.
It was the first mass-manufacturing assembly line. It made publication much more affordable and faster than manually copying texts.
Gutenberg’s press ushered in the era of mass communication.
First book ever printed: Gutenberg Bible.
09/5/2013 Typography I Introduction to Typography
Current State of Typography
09/5/2013 Typography I Introduction to Typography
The Ubiquitous Grid
In graphic design, a grid is a structure made up of a series of intersecting straight guide lines used to structure content. The grid serves as a framework on which a designer can organize graphic elements (images, paragraphs) in a rational, easy to absorb manner. A grid can be use to organize graphic elements in relation to a page, in relation to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
09/5/2013 Typography I Introduction to Typography