INTRODUCTION TO AFRIFOODS
DESCRIPTION OF SERVICES AND APPROACH
TECHNICAL CAPABILITIES AND QUALIFICATIONS
PROFILES OF KEY PERSONNEL
Contents
We are an agro-based company working with agribusinesses to improve productivity, enhance access to finance and
markets.We have a core focus on smallholder and medium small and micro-enterprises (MSME) business mentorship and
coaching providing both advisory and technical services that enhance agro based value chains productivity, connectivity,
financing and access to markets. Our interventions range from; business advisory, creation of strategic linkages, ICT
solutions, technical assistance, practical modules based training, supply chain enhancement, standards and compliance
support among others. Our extensive interactions with different agricultural value chains at production, aggregation, technical
support, financing, standards and market access levels place us in a unique position to understand and deliver more
practical and sustainable solutions to various actors along any agricultural value chain. We have our headquarters in
Machakos Town, Kamba building ensuite 205.
Introduction to AfriFoods Limited
Total producers
capacity build,66,400
SMES mentored
780
County presence:
15
Total revenue and finance
accessed$3.5million
Counties where AfriFoods has
ongoing/past projects in agribusiness;
Machakos, Meru, Isiolo, Embu, Kitui,
Makueni, Taita Taveta, Mombasa, Kilifi,
Kwale, Kiambu, Kirinyaga, Murang’a,
Nakuru, Kakamega,.
Vision: Reputable promoter of safe -nutritious foods and climate resiliency in food
insecure communities :
Mission: To enhance capacity of agricultural enterprises in embracing best practices in
agriculture and creation of market and financial linkages while offering business
advisory/technical services to the other value chain actors for sustainable integration.
Business model: We employ a ‘value enhancement’ business model by partnering
with private sector, development agencies and public sector to support value chains
holistically. We consider value chains to be units that must be supported by looking at
the weakest links within their interconnected units and actors to make them work for
the vulnerable sustainably through commercialization within the interconnected units
Description of services and approach
Input
enterprises
developmen
t, business
training,
linkage to
finance
operate.,
climate
smart
agriculture
Impact*
Over 66,400
subsistence and
semi-commercial
smallholders
supported in over
15 Counties since
2015
780 SMEs
mentored and
linked to financing
mechanisms
24 Cooperatives
mentored
3 financial
institutions trained
Input Suppliers Farmers Traders & Processors
Distribution Market Access
Approach
Agronomic
support for
increasing
production and
productivity,
access to
finance,
digitization of
farming
processes,
aggregation
services,
standards and
certification for
export products
Training on
business
planning,
financial
planning,
digitization of
produce
aggregation,
post-harvest
management,
food safety,
linkage to
finance and
markets
Business
development
services
(training on
business
planning,
financial
planning,
digitization of
supply chains
and efficient
distribution
models, food
safety, linkage
to finance.
Business
development
services
(training on
marketing
strategy,
market
segmentation,
market
penetration
and product
differentiation,
packaging
access to
finance
1. Financial facilitation support for agribased enterprises and linked value chain actors.
2. Linkage of enterprises to private equity investors through support in due diligence process, valuation services and
facilitation of negotiation of equity investments.
3. Debt restructuring for additional financing.
4. Facilitation off access to innovative financial products (e.g. inventory credit and warehouse receipt financing).
5. Assessment of internal management systems of clients for tailor made management/business capacity building.
6. Promotion of women or youth led enterprises to access finance as well as increase women and youth employment
7. Mitigation of potential impact to the environment as a result of financing activities
Technical capabilities and qualifications
What we bring to the table
Relationship and experience
with local, regional and
international development
agencies in the agribusiness
space
Being a resident organization in the
region working to facilitate
agricultural value chain
strengthening, AfriFoods has had
the unique opportunity to work with
many development agencies in the
counties of operation and beyond,
thus uniquely placed to provide
insights on development models
and financing mechanisms suited
to small agribusinesses in Kenya.
We have partnered with at least 6
major multilateral agencies to
support agribusiness in these
regions among them; SNV, UN,
IFAD, EU and USAID.
Relevant value-chain focused
technical and local experience
in localization of professional
services within market systems
Our consulting division has strong
capabilities across various
agriculture and agribusiness related
specialties. We have strong teams
with decades of experience in
strategy, policy studies, process
audits, technical services in food
production, food technology,
business services, risk
management and agricultural
financing. In 2018, we supported
75 SMEs in over 10 Counties
under an IFAD financial inclusion
program with capacity in business
and financial management,
entrepreneurship, access to
finance, insurance for agribusiness
and gender mainstreaming. Over
80 SMEs were linked to various
financing mechanisms.
Quality assurance and a widely
consultative approach in service
provision.
We have over time built systems and
capabilities towards strengthening
delivery for impact. We understand
that the Kenyan market has a
developed agro-industry co-existing
alongside marginalized producers
living at the subsistence level. Our
aim therefore, is to support
development actors in intermediating
to integrate these small
agribusinesses into main-stream
value chains with the goal of long-
term sustainability and efficiency. We
will work with you to achieve this end.
We can rapidly access and deploy
required skills in any technical area
towards value chain support within
short spaces of time. This enhances
capacity to access finance
Sample ClientsOur capabilities in agribusiness services facilitation is demonstrated below through current/past partners
AfriFoods has partnered with various development actors ranging from
international development partners, regional development agencies, local grass root NGOs, private
sector, public sector to implement agribusiness projects in several value chains. This gives us strong insights
into design and execution.
Non-government
Multilateral agencies
Private SectorPublic sector
Profiles of Key personnel1. Dr. Jimmy Mutunga – Enterprise development specialist
Team LeaderAgricultural enterprise development specialist
Key qualificationsDr. Jimmy Mutunga has over 20 years experience as an Agricultural enterprisedevelopment specialist with excellent skills in business coaching and mentorship. He hasestablished several successful agri based businesses both for local and export markets,giving him a real and practical experience in business dynamics which is critical in offeringpractical and tailor made business solutions to clients. His areas of competency include:•Improving sustainability compliance: Implementation of comprehensive, verified and transparent information on voluntary sustainability standards. •Strengthening quality and phytosanitary compliance: supporting Enterprises in complying with standards, technical regulations, sanitary and phytosanitary (SPS) measures, in supporting achievement of internationally recognized certifications. •Integrating digital solutions: Assisting value chain stakeholders to better understand the challenges and opportunities in using digital technologies and e-commerce. •Maximizing trade promotion through branding and packaging: helping create differentiated offerings through better marketing strategies, branding and innovation at the national, sectoral or agribusiness level. •Supporting development of SME clusters: sectoral and geographical concentrations of enterprises that produce and sell a range of related or complementary products and, thus, facing common challenges and opportunities.•Development of Business Networks: Building both vertical and horizontal networks of SMEs•Horticultural markets mapping and development •Innovative models in financing agriculture• Agricultural value chain development and mapping •Investor readiness plan •Financial planning and management •Cooperative’s management and related governance issues •Innovations and practices under climate smart agriculture •Training and development of Food Safety Management Systems(FSMS),Quality Management Systems (QMS),Good Manufacturing Standards (GMPS)•Supply chain analysis and enhancement •Development of aggregator model for efficient out growers management
Education
• Has a PhD in Agribusiness management, an MBA in Food and agribusiness management and a BSc. In horticulture.
• Has an Executive certificate in Agricultural finance and has a post graduate diploma in project management
Relevant projects
• Lead Advisor: Agribusiness & SME Development - Global communities AIM projectAdvising on the design of strategies and policies related to agricultural marketing andinclusive and sustainable value chain development; Developing concepts, methodologies,guidelines and indicators for agricultural marketing and inclusive and sustainable valuechain development; Provision of technical advice and capacity development onagricultural marketing and value chains development; Performing the analysis of selectedagricultural sectors/food chains, including food security and food safety issues andassesses the feasibility of agribusiness investment projects; Analyses the constraints andopportunities related to agribusiness investment options with emphasis on thefunctionality of markets, support services, trade policies, market institutions andorganizations, risk management systems and private sector engagement; Organizing andfacilitating discussions on agribusiness investment-related policy issues involvingrepresentatives of the private and public sector, with a view to reach consensus onimproved policies; Providing technical assistance and advice to agribusiness investmentprojects in the field of marketing and financial access• AGRIBUSINESS ASSOCIATE UNDER THE PROFIT PROGRAMME - DELOITTEEnhancing the capacity of about 150 selected SMEs to access and effectively utilize improved, targeted financial services and products offered by Financial Institutions.• Business mentorship / coaching • Business plan development • Strategy plan development • Policy review/ development
Build Africa team leader – livelihood program Technical and advisory support to team on• Strategic plans development • Business plan development• Management tools development • Financial management and access to agricultural finance
Key profiles of agribusiness specialists2. Dr. Andrew Edewa – Agribusiness and food systems specialist
Agribusiness and food systems specialist
Key qualificationsDr. Andrew Edewa is an agribusiness and food systems expert with over 25 years experience working with both industrial and agricultural value chains. His core competencies are:
1 Advising on the design of strategies and policies related to agricultural marketing and sustainable value chain development;
2 Developing concepts, methodologies, guidelines and indicators for agricultural marketing and inclusive and sustainable value chain development;
3 Provision of technical advice and capacity development on agricultural marketing and value chains development;
4 Performing the analysis of selected agricultural sectors/food chains, including food security and food safety issues and assessment of feasibility of agribusiness investment
5 Analysis of constraints and opportunities related to agribusiness investment options with emphasis on the functionality of markets, support services, trade policies, market institutions and organizations, risk management systems and private sector engagement;
6 Organizing and facilitating discussions on agribusiness investment-related policy issues involving representatives of the private and public sector, with a view to reach consensus on improved policies;
7 Providing technical assistance and advice to agribusiness investment projects in the field of marketing and financial access
Education Has a PhD in Standards, an MSc in Food Safety and Quality Management Systems and a BSc. In Agriculture (Hons.) among other qualifications.
Relevant projects
Key expert -Kenya Standards and Market Access Programme (SMAP)
• Conducting techno-economic assessments of SMEs • Developing vision and strategy for upgrading of SMEs in compliance with TBT and SPS
requirements • Develop feasible/bankable projects to support upgrading of SMEs for productivity and
competitiveness• Training and awareness of SMEs and general public on need for compliance to food
standards• Development of manuals and other implementation tools to support implementation of
standards by SMEs• Assisting with the updating of the status of food (and feed) safety standards in Kenya• Assisting with the updating of the status of technical specifications and codes of
practice/guidelines
Project Officer- Agribusiness -Food and Agriculture Organization of the United Nations (FAO)
• Assisting in the identification and preparation of investment operations in the fields of food security, agriculture, rural development, natural resource management and agro processing
• Providing technical expertise for the preparation of food security, agriculture, rural development, natural resource management and agro-processing studies and strategies, in the formulation of national sector and/or sub-sector investment plans and programmes.
• Supporting the development of inclusive and sustainable food systems involving producers, their organizations, other private sector actors, and civil society organizations and government.
• Formulation of capacity development strategies and activities in the areas of food security, agriculture, rural development, natural resource management and agro-processing investment support to government staff, and non-state actors and private sector organizations
Key profiles of agribusiness specialists3. Dr. Jacintah Kinyili – Strategy and governance specialist
Strategy and governance specialist
Key qualifications
Dr. Jacinta Kinyili has over 18 years experience in organizational development and governance and provides advisory services in the areas of ;
• Human resource policy development and management
• Entrepreneurship and enterprise development
• Industrial relations and labor laws/relations
• Organizational development and management
• Conflict management
• Total quality management
• Kaizen management
• Change management
Education
She has Doctor of Philosophy (PhD) in Human Resource Management Master of Science (MSC) in Human Resource Management Post Graduate Diploma (Upper credit) in Human Resource Management Master of Education (Administration) Bachelor of Education.
Relevant projects
Governance specialist: Global communities (AIM) project.Development of organizational structures and human resource policies
Mentorship of SMEs on
• Entrepreneurship
• Managing Change for Competitive Success,•
• Total Quality Management
Others
Part-time lecturer St. Paul’s University –Machakos Campus.Units : MBA and undergraduate courses in HRM, Labour Laws, IndustrialRelations Strategic HR Management, Entrepreneurship and other business courses
Part-time lecturer; South Eastern University College (Machakos, Kitui and Mtito- AndeiCampuses)Units :MBA -HRM Courses such Human resource development, HRM, Entrepreneurship, HRM Seminar and Labour relations.
Part-time Lecturer; Daystar University -Athiriver campusUnits : Organisation and Management, Conflict Management ,labour Law andLabour Relations, Business Subject Methods, Business Studies, Human Resources Management, Industrial Psychology.
Part-time Lecturer; Catholic University of Eastern Africa (Langata campus and City Campus)Units : Managing Change for Competitive Success, ,Total Quality Management,labour Law and Labour Relation, Career Guidance and Counseling, Industrial Psychology
Key profiles of agribusiness specialists4. Richard Muli – Agribusiness and trade specialist
Agribusiness and Trade specialist
Key qualifications
Richard Muli is an experienced agribusiness and trade specialist with a successful track record of over 20 years providing advisory services to companies in the agriculture, international development and trade in Kenya. He specializes in
• Agribusiness investment,
• Local and regional trade,
• Inventory management systems,
• Agribusiness mentorship and coaching
• Operations Management,
• Marketing Strategy
• Sales Management
Education
Strong finance professional with a Master of Business Administration (MBA) focused in Entrepreneurship
Bsc. In Horticulture
Relevant projects
Agribusiness and Trade specialist : USDA-Agribusiness Investment for Market Stimulation (AIMS)• Provided operational and technical management of all trade and business
development related activities throughout the AIMS program in all three countries;• Oversaw the design and implementation of regional SME capacity building, marketing
information platform support and market linkage efforts;• Participated in value chain mapping and facilitation of market information analysis;• Contributed to the identification of SMEs, business development providers, trade fairs
and business to business opportunities and market information platforms;• Helped and ensured quality performance of technical performance and field activities
by coordinating programmatic reporting, quality data management and information;• Supervised trade specialists and the trade teams across three countries;• Conducted regular visits to work sites to monitor trade activity implementation and
trouble shoot issues
Senior Production Specialist- Fintrac Inc - USAID/KHCP • Kenya
• Supported the Chief of Party in strategic planning and technical management necessary for the successful implementation of the project and ensured that the projects objectives are achieved;
• Proved leadership and technical direction to the production teams totaling 15 staff throughout FtF counties in Kenya and ensured that field activities fully contribute to the project objectives;
• Provided technical leadership to the USAID-KHCP technical team in implementing strategies and interventions that enhance productivity and the growth of sector clients;
• Coordinate national production and supply with partners (buyers) overseeing BDS implementation, identifying value added opportunities and other activities to achieve project goals;
• Supervised technical implementation of the project as agreed with Chief of Party, monitored the team and adjusted strategies and interventions as necessary;
• Collaborated with project stakeholders, including trade associations, private companies, local government agencies, universities, research agencies and relevant donor projects
Key profiles of agribusiness specialists5. Tollander Wabwire – Value chain specialist
ConsultantAgricultural services and supply chain specialist
Key qualificationsTollander is a senior associate consultant with AgriFoods consulting division specialising in management, agricultural services and supply chains/networks management. He gained specialised skills in consulting from the world’s largest consulting firm in the world and is passionate about working with small rural and urban agricultural enterprises.
His professional experience covers project management in restructuring/re-engineering of governance and operational work processes; Small and Medium enterprise development services, including training on entrepreneurship, business planning, record-keeping/financial planning, access to finance and micro-insurance product development and support over a period of 20 years.
He worked with leading consulting firms, development partners (United States Agency for International Development (USAID), Netherlands Development Organization (SNV), Humanist Institute for Cooperation with Developing Countries (HIVOS), International Labour Organization – Youth to Youth Fund (ILO-Y2Y) and the United Nations International Fund for Agricultural Development (IFAD); financial institutions (banks, regulated credit reference bureaux, insurance companies and micro-lending facilities).
Education• Master of Arts, Development Studies, University of Botswana, 2005 (Cont’)• Master of International Business Administration, United States International University,
2003• Bachelor of Science, Food Science & Technology, Hons. Egerton University, 2000• Certificates: Digital Supply chains and networks management; Digital analytics &
Networks (DAC), financial services, project management, Deloitte University, 2017
Relevant projects • Capacity building of SMEs in financial access in Central, Eastern and Coastal regions of
Kenya in horticulture, cereals, livestock and dairy value chains under the IFAD funded Programme for Rural Outreach of Financial Innovations and Technologies. Supported 75 SMEs to develop business plans and access commercial finance from agribusiness financing institutions., 2019
• Capacity building of a financial institution in Nairobi to develop agricultural financing products and services targeting rural smallholders and SMEs under the lFAD funded Programme for Rural Outreach of Financial Innovations and Technologies. Supported the bank to develop 4 banking products in livestock and dairy value chains, 2019
• As Project Manager for YALI Africa, a signature effort by US government through USAID to invest in the next generation of African Leaders, supported the institution to develop a new governance and operational model, mapping all operational processes, profiling required skills and developing new skills set matrices and proposing system configurations that can facilitate sustained operations and self-financing beyond donor support, 2019
• Developed lake region economic bloc agriculture pillar strategy in partnership with 13 Western Kenya Counties in partnership with Local Counties and UNFAO with an aim to improve efficiency and scale up production and consolidation of common value chains across the region. Aim was to manage the problem of poor coordination in how selected value chains were prioritised across the region, 2017.
• Supported Kilifi County government to map out the cashew nut sector and propose an investment plan for revamping the crop in the coastal region under the Kilifi County enhancing of production and productivity of cashew nuts project, 2015.
• Supported an EU/UKAid/HIVOS climate smart agriculture project to mapping out opportunities for investment and environmental implications of marine fish, sea week and bee enterprise development in Kwale County under the Balancing conversation of riparian ecosystems and livelihoods improvement in Kwale project. Developed business models for the selected value chains and proposed new institutional arrangements for economic sustainability., 2015.
• Conducted a market facilitation project to scale up livestock products value chains in Eastern region counties (Machakos, Makueni, Kitui, Embu, Tharaka Nithi, Meru and Kirinyaga) under the USAID Kenya Arid and Semi Arid Livestock Enterprises Development (K-SALES) project. Held self-financing local service market fairs and trained local input suppliers to support livestock owners in the trade. The purpose was to improve efficiency, commercialize the business and improve incomes in the selected counties and a local capacity facilitator was required, 2015.
•
Key profiles of agribusiness specialists6. Ann Mbatha Kimani – Financial management specialist
Financial management specialist
Key qualifications
Ms. Anne Mbatha is a professional and leader with over 15 years of experience in
• Financial management,
• Contracts management,
• Financial oversight and impact monitoring
• SMES capacity building
• Business planning and budgeting
Education
•
Relevant projects
•
Master of Business Administration (MBA) FinanceBachelor of Commerce (B. Com) FinanceCertified Public Accountant – Qualified sections 1- 6Certified Public Secretary – Qualified sections 1- 6
Lead Consultant:Finance & Accounting, Business planning & development, Capacity building.
Agribusiness Investment for Market Stimulation (AIMS) project funded by US. Department of Agriculture and implemented by Global Communities: Conducting surveys, profiling and conducting need assessment of Small & Medium Enterprises Agribusinesses (A-SMEs), providing training and mentorship on capacity priority areas for value and volume impact.
Director Capacity Building & Operations
Fresh Produce Consortium of Kenya (FPCKenya): Conducted board induction to new directors in the organization, trained the same directors on good governance, institutional management and sustainability.
Director Capacity Building & Operations
Anglican Development Services Eastern: Working with small holders farmers in the Eastern region of Kenya on Horticulture, Food crops, dairy, WASH & Nutrition. Trained the management & technical staff on projects
management, administration, Human Resource Management and business development.
Director Capacity Building & Operations
Cereal Growers Association (CGA) ; Is a farmers’ organization withmembership across the country. Works with various stakeholdersincluding agricultural input suppliers, financial institutions, insurance, development partners and NGOs to provide services to commercial cereal farmers : Trained the management & technical staff on projects
management, administration, Human Resource Management and business development.
Director Capacity Building & Operations
The Fresh Produce Exporters Association of Kenya (FPEAK), Is Kenya’s premier trade Association representing growers, exportersand service providers in the horticulture industry. Conducted Capacity Need Assessment of the organization Provided training on governance and institutional
management