INTRODUCTION TO AFRIFOODS

DESCRIPTION OF SERVICES AND APPROACH

TECHNICAL CAPABILITIES AND QUALIFICATIONS

PROFILES OF KEY PERSONNEL

Contents

We are an agro-based company working with agribusinesses to improve productivity, enhance access to finance and

markets.We have a core focus on smallholder and medium small and micro-enterprises (MSME) business mentorship and

coaching providing both advisory and technical services that enhance agro based value chains productivity, connectivity,

financing and access to markets. Our interventions range from; business advisory, creation of strategic linkages, ICT

solutions, technical assistance, practical modules based training, supply chain enhancement, standards and compliance

support among others. Our extensive interactions with different agricultural value chains at production, aggregation, technical

support, financing, standards and market access levels place us in a unique position to understand and deliver more

practical and sustainable solutions to various actors along any agricultural value chain. We have our headquarters in

Machakos Town, Kamba building ensuite 205.

Introduction to AfriFoods Limited

Total producers

capacity build,66,400

SMES mentored

780

County presence:

15

Total revenue and finance

accessed$3.5million

Counties where AfriFoods has

ongoing/past projects in agribusiness;

Machakos, Meru, Isiolo, Embu, Kitui,

Makueni, Taita Taveta, Mombasa, Kilifi,

Kwale, Kiambu, Kirinyaga, Murang’a,

Nakuru, Kakamega,.

Vision: Reputable promoter of safe -nutritious foods and climate resiliency in food

insecure communities :

Mission: To enhance capacity of agricultural enterprises in embracing best practices in

agriculture and creation of market and financial linkages while offering business

advisory/technical services to the other value chain actors for sustainable integration.

Business model: We employ a ‘value enhancement’ business model by partnering

with private sector, development agencies and public sector to support value chains

holistically. We consider value chains to be units that must be supported by looking at

the weakest links within their interconnected units and actors to make them work for

the vulnerable sustainably through commercialization within the interconnected units

Description of services and approach

Input

enterprises

developmen

t, business

training,

linkage to

finance

operate.,

climate

smart

agriculture

Impact*

Over 66,400

subsistence and

semi-commercial

smallholders

supported in over

15 Counties since

2015

780 SMEs

mentored and

linked to financing

mechanisms

24 Cooperatives

mentored

3 financial

institutions trained

Input Suppliers Farmers Traders & Processors

Distribution Market Access

Approach

Agronomic

support for

increasing

production and

productivity,

access to

finance,

digitization of

farming

processes,

aggregation

services,

standards and

certification for

export products

Training on

business

planning,

financial

planning,

digitization of

produce

aggregation,

post-harvest

management,

food safety,

linkage to

finance and

markets

Business

development

services

(training on

business

planning,

financial

planning,

digitization of

supply chains

and efficient

distribution

models, food

safety, linkage

to finance.

Business

development

services

(training on

marketing

strategy,

market

segmentation,

market

penetration

and product

differentiation,

packaging

access to

finance

1. Financial facilitation support for agribased enterprises and linked value chain actors.

2. Linkage of enterprises to private equity investors through support in due diligence process, valuation services and

facilitation of negotiation of equity investments.

3. Debt restructuring for additional financing.

4. Facilitation off access to innovative financial products (e.g. inventory credit and warehouse receipt financing).

5. Assessment of internal management systems of clients for tailor made management/business capacity building.

6. Promotion of women or youth led enterprises to access finance as well as increase women and youth employment

7. Mitigation of potential impact to the environment as a result of financing activities

Technical capabilities and qualifications

What we bring to the table

Relationship and experience

with local, regional and

international development

agencies in the agribusiness

space

Being a resident organization in the

region working to facilitate

agricultural value chain

strengthening, AfriFoods has had

the unique opportunity to work with

many development agencies in the

counties of operation and beyond,

thus uniquely placed to provide

insights on development models

and financing mechanisms suited

to small agribusinesses in Kenya.

We have partnered with at least 6

major multilateral agencies to

support agribusiness in these

regions among them; SNV, UN,

IFAD, EU and USAID.

Relevant value-chain focused

technical and local experience

in localization of professional

services within market systems

Our consulting division has strong

capabilities across various

agriculture and agribusiness related

specialties. We have strong teams

with decades of experience in

strategy, policy studies, process

audits, technical services in food

production, food technology,

business services, risk

management and agricultural

financing. In 2018, we supported

75 SMEs in over 10 Counties

under an IFAD financial inclusion

program with capacity in business

and financial management,

entrepreneurship, access to

finance, insurance for agribusiness

and gender mainstreaming. Over

80 SMEs were linked to various

financing mechanisms.

Quality assurance and a widely

consultative approach in service

provision.

We have over time built systems and

capabilities towards strengthening

delivery for impact. We understand

that the Kenyan market has a

developed agro-industry co-existing

alongside marginalized producers

living at the subsistence level. Our

aim therefore, is to support

development actors in intermediating

to integrate these small

agribusinesses into main-stream

value chains with the goal of long-

term sustainability and efficiency. We

will work with you to achieve this end.

We can rapidly access and deploy

required skills in any technical area

towards value chain support within

short spaces of time. This enhances

capacity to access finance

Sample ClientsOur capabilities in agribusiness services facilitation is demonstrated below through current/past partners

AfriFoods has partnered with various development actors ranging from

international development partners, regional development agencies, local grass root NGOs, private

sector, public sector to implement agribusiness projects in several value chains. This gives us strong insights

into design and execution.

Non-government

Multilateral agencies

Private SectorPublic sector

Profiles of Key personnel1. Dr. Jimmy Mutunga – Enterprise development specialist

Team LeaderAgricultural enterprise development specialist

Key qualificationsDr. Jimmy Mutunga has over 20 years experience as an Agricultural enterprisedevelopment specialist with excellent skills in business coaching and mentorship. He hasestablished several successful agri based businesses both for local and export markets,giving him a real and practical experience in business dynamics which is critical in offeringpractical and tailor made business solutions to clients. His areas of competency include:•Improving sustainability compliance: Implementation of comprehensive, verified and transparent information on voluntary sustainability standards. •Strengthening quality and phytosanitary compliance: supporting Enterprises in complying with standards, technical regulations, sanitary and phytosanitary (SPS) measures, in supporting achievement of internationally recognized certifications. •Integrating digital solutions: Assisting value chain stakeholders to better understand the challenges and opportunities in using digital technologies and e-commerce. •Maximizing trade promotion through branding and packaging: helping create differentiated offerings through better marketing strategies, branding and innovation at the national, sectoral or agribusiness level. •Supporting development of SME clusters: sectoral and geographical concentrations of enterprises that produce and sell a range of related or complementary products and, thus, facing common challenges and opportunities.•Development of Business Networks: Building both vertical and horizontal networks of SMEs•Horticultural markets mapping and development •Innovative models in financing agriculture• Agricultural value chain development and mapping •Investor readiness plan •Financial planning and management •Cooperative’s management and related governance issues •Innovations and practices under climate smart agriculture •Training and development of Food Safety Management Systems(FSMS),Quality Management Systems (QMS),Good Manufacturing Standards (GMPS)•Supply chain analysis and enhancement •Development of aggregator model for efficient out growers management

Education

• Has a PhD in Agribusiness management, an MBA in Food and agribusiness management and a BSc. In horticulture.

• Has an Executive certificate in Agricultural finance and has a post graduate diploma in project management

Relevant projects

• Lead Advisor: Agribusiness & SME Development - Global communities AIM projectAdvising on the design of strategies and policies related to agricultural marketing andinclusive and sustainable value chain development; Developing concepts, methodologies,guidelines and indicators for agricultural marketing and inclusive and sustainable valuechain development; Provision of technical advice and capacity development onagricultural marketing and value chains development; Performing the analysis of selectedagricultural sectors/food chains, including food security and food safety issues andassesses the feasibility of agribusiness investment projects; Analyses the constraints andopportunities related to agribusiness investment options with emphasis on thefunctionality of markets, support services, trade policies, market institutions andorganizations, risk management systems and private sector engagement; Organizing andfacilitating discussions on agribusiness investment-related policy issues involvingrepresentatives of the private and public sector, with a view to reach consensus onimproved policies; Providing technical assistance and advice to agribusiness investmentprojects in the field of marketing and financial access• AGRIBUSINESS ASSOCIATE UNDER THE PROFIT PROGRAMME - DELOITTEEnhancing the capacity of about 150 selected SMEs to access and effectively utilize improved, targeted financial services and products offered by Financial Institutions.• Business mentorship / coaching • Business plan development • Strategy plan development • Policy review/ development

Build Africa team leader – livelihood program Technical and advisory support to team on• Strategic plans development • Business plan development• Management tools development • Financial management and access to agricultural finance

Key profiles of agribusiness specialists2. Dr. Andrew Edewa – Agribusiness and food systems specialist

Agribusiness and food systems specialist

Key qualificationsDr. Andrew Edewa is an agribusiness and food systems expert with over 25 years experience working with both industrial and agricultural value chains. His core competencies are:

1 Advising on the design of strategies and policies related to agricultural marketing and sustainable value chain development;

2 Developing concepts, methodologies, guidelines and indicators for agricultural marketing and inclusive and sustainable value chain development;

3 Provision of technical advice and capacity development on agricultural marketing and value chains development;

4 Performing the analysis of selected agricultural sectors/food chains, including food security and food safety issues and assessment of feasibility of agribusiness investment

5 Analysis of constraints and opportunities related to agribusiness investment options with emphasis on the functionality of markets, support services, trade policies, market institutions and organizations, risk management systems and private sector engagement;

6 Organizing and facilitating discussions on agribusiness investment-related policy issues involving representatives of the private and public sector, with a view to reach consensus on improved policies;

7 Providing technical assistance and advice to agribusiness investment projects in the field of marketing and financial access

Education Has a PhD in Standards, an MSc in Food Safety and Quality Management Systems and a BSc. In Agriculture (Hons.) among other qualifications.

Relevant projects

Key expert -Kenya Standards and Market Access Programme (SMAP)

• Conducting techno-economic assessments of SMEs • Developing vision and strategy for upgrading of SMEs in compliance with TBT and SPS

requirements • Develop feasible/bankable projects to support upgrading of SMEs for productivity and

competitiveness• Training and awareness of SMEs and general public on need for compliance to food

standards• Development of manuals and other implementation tools to support implementation of

standards by SMEs• Assisting with the updating of the status of food (and feed) safety standards in Kenya• Assisting with the updating of the status of technical specifications and codes of

practice/guidelines

Project Officer- Agribusiness -Food and Agriculture Organization of the United Nations (FAO)

• Assisting in the identification and preparation of investment operations in the fields of food security, agriculture, rural development, natural resource management and agro processing

• Providing technical expertise for the preparation of food security, agriculture, rural development, natural resource management and agro-processing studies and strategies, in the formulation of national sector and/or sub-sector investment plans and programmes.

• Supporting the development of inclusive and sustainable food systems involving producers, their organizations, other private sector actors, and civil society organizations and government.

• Formulation of capacity development strategies and activities in the areas of food security, agriculture, rural development, natural resource management and agro-processing investment support to government staff, and non-state actors and private sector organizations

Key profiles of agribusiness specialists3. Dr. Jacintah Kinyili – Strategy and governance specialist

Strategy and governance specialist

Key qualifications

Dr. Jacinta Kinyili has over 18 years experience in organizational development and governance and provides advisory services in the areas of ;

• Human resource policy development and management

• Entrepreneurship and enterprise development

• Industrial relations and labor laws/relations

• Organizational development and management

• Conflict management

• Total quality management

• Kaizen management

• Change management

Education

She has Doctor of Philosophy (PhD) in Human Resource Management Master of Science (MSC) in Human Resource Management Post Graduate Diploma (Upper credit) in Human Resource Management Master of Education (Administration) Bachelor of Education.

Relevant projects

Governance specialist: Global communities (AIM) project.Development of organizational structures and human resource policies

Mentorship of SMEs on

• Entrepreneurship

• Managing Change for Competitive Success,•

• Total Quality Management

Others

Part-time lecturer St. Paul’s University –Machakos Campus.Units : MBA and undergraduate courses in HRM, Labour Laws, IndustrialRelations Strategic HR Management, Entrepreneurship and other business courses

Part-time lecturer; South Eastern University College (Machakos, Kitui and Mtito- AndeiCampuses)Units :MBA -HRM Courses such Human resource development, HRM, Entrepreneurship, HRM Seminar and Labour relations.

Part-time Lecturer; Daystar University -Athiriver campusUnits : Organisation and Management, Conflict Management ,labour Law andLabour Relations, Business Subject Methods, Business Studies, Human Resources Management, Industrial Psychology.

Part-time Lecturer; Catholic University of Eastern Africa (Langata campus and City Campus)Units : Managing Change for Competitive Success, ,Total Quality Management,labour Law and Labour Relation, Career Guidance and Counseling, Industrial Psychology

Key profiles of agribusiness specialists4. Richard Muli – Agribusiness and trade specialist

Agribusiness and Trade specialist

Key qualifications

Richard Muli is an experienced agribusiness and trade specialist with a successful track record of over 20 years providing advisory services to companies in the agriculture, international development and trade in Kenya. He specializes in

• Agribusiness investment,

• Local and regional trade,

• Inventory management systems,

• Agribusiness mentorship and coaching

• Operations Management,

• Marketing Strategy

• Sales Management

Education

Strong finance professional with a Master of Business Administration (MBA) focused in Entrepreneurship

Bsc. In Horticulture

Relevant projects

Agribusiness and Trade specialist : USDA-Agribusiness Investment for Market Stimulation (AIMS)• Provided operational and technical management of all trade and business

development related activities throughout the AIMS program in all three countries;• Oversaw the design and implementation of regional SME capacity building, marketing

information platform support and market linkage efforts;• Participated in value chain mapping and facilitation of market information analysis;• Contributed to the identification of SMEs, business development providers, trade fairs

and business to business opportunities and market information platforms;• Helped and ensured quality performance of technical performance and field activities

by coordinating programmatic reporting, quality data management and information;• Supervised trade specialists and the trade teams across three countries;• Conducted regular visits to work sites to monitor trade activity implementation and

trouble shoot issues

Senior Production Specialist- Fintrac Inc - USAID/KHCP • Kenya

• Supported the Chief of Party in strategic planning and technical management necessary for the successful implementation of the project and ensured that the projects objectives are achieved;

• Proved leadership and technical direction to the production teams totaling 15 staff throughout FtF counties in Kenya and ensured that field activities fully contribute to the project objectives;

• Provided technical leadership to the USAID-KHCP technical team in implementing strategies and interventions that enhance productivity and the growth of sector clients;

• Coordinate national production and supply with partners (buyers) overseeing BDS implementation, identifying value added opportunities and other activities to achieve project goals;

• Supervised technical implementation of the project as agreed with Chief of Party, monitored the team and adjusted strategies and interventions as necessary;

• Collaborated with project stakeholders, including trade associations, private companies, local government agencies, universities, research agencies and relevant donor projects

Key profiles of agribusiness specialists5. Tollander Wabwire – Value chain specialist

ConsultantAgricultural services and supply chain specialist

Key qualificationsTollander is a senior associate consultant with AgriFoods consulting division specialising in management, agricultural services and supply chains/networks management. He gained specialised skills in consulting from the world’s largest consulting firm in the world and is passionate about working with small rural and urban agricultural enterprises.

His professional experience covers project management in restructuring/re-engineering of governance and operational work processes; Small and Medium enterprise development services, including training on entrepreneurship, business planning, record-keeping/financial planning, access to finance and micro-insurance product development and support over a period of 20 years.

He worked with leading consulting firms, development partners (United States Agency for International Development (USAID), Netherlands Development Organization (SNV), Humanist Institute for Cooperation with Developing Countries (HIVOS), International Labour Organization – Youth to Youth Fund (ILO-Y2Y) and the United Nations International Fund for Agricultural Development (IFAD); financial institutions (banks, regulated credit reference bureaux, insurance companies and micro-lending facilities).

Education• Master of Arts, Development Studies, University of Botswana, 2005 (Cont’)• Master of International Business Administration, United States International University,

2003• Bachelor of Science, Food Science & Technology, Hons. Egerton University, 2000• Certificates: Digital Supply chains and networks management; Digital analytics &

Networks (DAC), financial services, project management, Deloitte University, 2017

Relevant projects • Capacity building of SMEs in financial access in Central, Eastern and Coastal regions of

Kenya in horticulture, cereals, livestock and dairy value chains under the IFAD funded Programme for Rural Outreach of Financial Innovations and Technologies. Supported 75 SMEs to develop business plans and access commercial finance from agribusiness financing institutions., 2019

• Capacity building of a financial institution in Nairobi to develop agricultural financing products and services targeting rural smallholders and SMEs under the lFAD funded Programme for Rural Outreach of Financial Innovations and Technologies. Supported the bank to develop 4 banking products in livestock and dairy value chains, 2019

• As Project Manager for YALI Africa, a signature effort by US government through USAID to invest in the next generation of African Leaders, supported the institution to develop a new governance and operational model, mapping all operational processes, profiling required skills and developing new skills set matrices and proposing system configurations that can facilitate sustained operations and self-financing beyond donor support, 2019

• Developed lake region economic bloc agriculture pillar strategy in partnership with 13 Western Kenya Counties in partnership with Local Counties and UNFAO with an aim to improve efficiency and scale up production and consolidation of common value chains across the region. Aim was to manage the problem of poor coordination in how selected value chains were prioritised across the region, 2017.

• Supported Kilifi County government to map out the cashew nut sector and propose an investment plan for revamping the crop in the coastal region under the Kilifi County enhancing of production and productivity of cashew nuts project, 2015.

• Supported an EU/UKAid/HIVOS climate smart agriculture project to mapping out opportunities for investment and environmental implications of marine fish, sea week and bee enterprise development in Kwale County under the Balancing conversation of riparian ecosystems and livelihoods improvement in Kwale project. Developed business models for the selected value chains and proposed new institutional arrangements for economic sustainability., 2015.

• Conducted a market facilitation project to scale up livestock products value chains in Eastern region counties (Machakos, Makueni, Kitui, Embu, Tharaka Nithi, Meru and Kirinyaga) under the USAID Kenya Arid and Semi Arid Livestock Enterprises Development (K-SALES) project. Held self-financing local service market fairs and trained local input suppliers to support livestock owners in the trade. The purpose was to improve efficiency, commercialize the business and improve incomes in the selected counties and a local capacity facilitator was required, 2015.

•

Key profiles of agribusiness specialists6. Ann Mbatha Kimani – Financial management specialist

Financial management specialist

Key qualifications

Ms. Anne Mbatha is a professional and leader with over 15 years of experience in

• Financial management,

• Contracts management,

• Financial oversight and impact monitoring

• SMES capacity building

• Business planning and budgeting

Education

•

Relevant projects

•

Master of Business Administration (MBA) FinanceBachelor of Commerce (B. Com) FinanceCertified Public Accountant – Qualified sections 1- 6Certified Public Secretary – Qualified sections 1- 6

Lead Consultant:Finance & Accounting, Business planning & development, Capacity building.

Agribusiness Investment for Market Stimulation (AIMS) project funded by US. Department of Agriculture and implemented by Global Communities: Conducting surveys, profiling and conducting need assessment of Small & Medium Enterprises Agribusinesses (A-SMEs), providing training and mentorship on capacity priority areas for value and volume impact.

Director Capacity Building & Operations

Fresh Produce Consortium of Kenya (FPCKenya): Conducted board induction to new directors in the organization, trained the same directors on good governance, institutional management and sustainability.

Director Capacity Building & Operations

Anglican Development Services Eastern: Working with small holders farmers in the Eastern region of Kenya on Horticulture, Food crops, dairy, WASH & Nutrition. Trained the management & technical staff on projects

management, administration, Human Resource Management and business development.

Director Capacity Building & Operations

Cereal Growers Association (CGA) ; Is a farmers’ organization withmembership across the country. Works with various stakeholdersincluding agricultural input suppliers, financial institutions, insurance, development partners and NGOs to provide services to commercial cereal farmers : Trained the management & technical staff on projects

management, administration, Human Resource Management and business development.

Director Capacity Building & Operations

The Fresh Produce Exporters Association of Kenya (FPEAK), Is Kenya’s premier trade Association representing growers, exportersand service providers in the horticulture industry. Conducted Capacity Need Assessment of the organization Provided training on governance and institutional

management