Crowdfunding 2013

About Not Far From The Tree

Why Crowdfunding?

• Existing Audience

• Needed Funds

• Generate excitement

How did we do? Some Quick Stats

• Goal: $4,000• Achieved: $6,154• Total Donors: 145• Campaign Duration: 30 days (June 2013)

What worked for us?

LOTS of Communication

Great Range of Rewards

• $10 – shout out • $20 – tote bag• $25 – season launch party ticket• $40 – season launch party ticket and tote bag• $50 – Mama Earth Organics $50 gift certificate• $60 – guaranteed spot on a fruit pick• $120 – celebrity picks • $150 – one spot on a cherry pick and 2 growlers of

Bellwoods cherry beer

High Level Involvement

• Steering committee• Staff members• Volunteers• Partners • Friends and Family

What would we change?

More upfront time

• Filming• Editing• Planning

Other Potential Changes

• Not spend money on rewards• Charity receipt • PR

After the Campaign

• Keep in touch with your donors • Celebrate your success• Budget time for reward redemption

Questions

THANK YOU!!