Think! Digital
Stakeholder management is the key to success for your intranet In order to get there, we have to cooperate.
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Think! Digital
Think! Digital is a Copenhagen based, strategic digital agency, firmly rooted in the tradition of user experience design.
Digital IS business.
Started December 2011 22 Employees + freelance support Offices in Copenhagen
Strategy
Tactics
Operations
User Experience
Brand
IS
Think! Digital
The stakeholders...
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Relevance Digital workplace
Social engaging users
Search Restructuring
Licenses Maintenance
Development cycle Gadgets
PR Pictures
Video Social Design
Efficiency Make money show KPI’s
SSOSelf service policies
org charts profile catalogues
Redundant documents
Tagging and meta data Quality Assurance
Versioning Accountability
Workflows Admin
Look good Reach employees
Real business value Better than peers
ITHR
Com
intranetCEO
KM
new BU
Think! Digital
The stakeholders - a map...
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Viable business case
Budgetary influence
Subject matter expertise (SME)
Opinions and wish to be heard
Research & Development
IT Call CenterKnowledge
workers
Product management New BU
Tech support
Office supplies
Internal Communication
Intranet team
Keep happy
Involve Potential success
Hall of fame
How to succeed Lone spend a year convincing stakeholders that a redesign of the intranet front page would be great. The she managed to launch the new page just before many of them were reassigned, fired or left for other positions.
Think! Digital
Task chart - intranet project manager• Manage a diverse team of developers, external contributors, UX’ers
and designers
• Encourage team and keep up spirits
• Chase decisions, permissions and access
• Verify and double check
• Prioritize tasks
• Sanity check concerns
• Planning meetings and workshops
• Documentation
• Project communication10
It’s almost never just that
Think! Digital
Intranet stakeholders • Little understanding of everything intranet
• Many opinions
• Expects to be heard
• Sometimes very influential
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Think! Digital
Stakeholders
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I need more layouts to take a decision
What do you think?
I wanted a new intranet, not more
FTE’s
People should see my
banner, not collaborate,
I want Sharepoint (so I can go to Vegas)
When is go-live, it is in my personal
goals...
Let’s do what Gartner group says
I heard we’re getting a crap intranet
Think! Digital
Repeat KPI’s for the project
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“Benefits of one common personalised
intranet”
“Employees should point each other in the direction of the intranet
for support”
“Quality of search results tracked and
improved”
“Naturally considered at the primary tool for
supporting key business processes, no need for
other systems”
“User driven development”
Think! Digital
Involve sceptics in tough decisions
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“Why can’t “my” department get their own link in the menu”“We would really
like to be able to highlight stuff on the front page with a “banner”. Where can we put those?”
“I don’t know why we have to make space for the documents a person has used recently,we already have that feature and nobody uses it”
Think! Digital
Use design with care• Show bench marks
• Use the “obvious wrong” to try out new ideas
• Wireframe
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Think! Digital
No design without context
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“Medarbejderne har brug for et sted at hente guidelines og templates, det skal PMO levere” “Det er et succeskriterie at man kan finde folk, men vi ved ikke hvad AD kan levere” “Er det virkelig muligt at få ét fælles intranet til alle”
Think! Digital
Quantify your recommendation• Search stats - what terms are often used
• Popularity of features, especially the ones of interest or those that are similar to planned new initiatives
• Ask advice from peers in peer organizations
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Tack! Ska vi pratas vid?
[email protected], +4530277990 @onlineredin
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