Internet Marketing: Why

Creating Products Is So Important

I am going to talk about the

reasons why creating your own

products is so important in order to

establish yourself online.

Without your own products you

are no one! You have no identity!

There is nothing that people can

connect you with.

Whatever market you are in, there

is so much competition that you

have to stand out and be

someone!

Well, you become someone when

you create your own products.

Expertise

In order to create your own product

you need to have the knowledge.

If you have the knowledge then you

are considered an expert by people

who want the knowledge that you

have.

If you have personal experience

as well as the knowledge then you

are a true expert.

Someone that people will be

respect and trust to be able to

solve their particular problem.

If someone were to ask you how

to do something and you were

able to show them or tell them

then what is stopping you from

presenting that expertise in the

form of a product?

Customer Support

No one knows the product as well as

the product creator. If your product

solves a specific problem then no one

knows the solution better than you –

because you have solved it!

So who will people go to for help?

Who will customers go to when

they want further help after

purchasing your product?

The person who produced the

product. Therefore you become

the 'go to' person.

Relationships

We all know that building

relationships is one if not the most

important part of building any

business.

However, you need to build the

right relationship with the right

people.

If you produce a product that

solves an issue you will know

exactly who needs your product.

You will know who your ideal

customer is and who your target

market is.

You will know who you should be

building relationships with.

Targeted traffic means qualified traffic

which means more sales.

Therefore by being a product creator

you are able to focus your efforts far

more effectively at pin pointing buyers.

What's the point in spending your time

driving traffic if they are not qualified

to become buyers?

Confidence To Sell

When you know that you have a

product or solution that will help

people, you know that it is high quality

and you can fully recommend it – it

becomes far easier to sell.

When that product is your own you are

in the best position to be able to sell it

to the people who need it.

If you found this helpful then you might like to visit

my website:

KayFranklin.com

(Free download available)