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Internet Marketing: Why Creating Products Is So ImportantI am going to talk about the reasons why creating your own products is so important in order to establish yourself online.
Without your own products you are no one! You have no identity! There is nothing that people can connect you with.Whatever market you are in, there is so much competition that you have to stand out and be someone!
Well, you become someone when you create your own products.Expertise
In order to create your own product you need to have the knowledge.
If you have the knowledge then you are considered an expert by people who want the knowledge that you have.
If you have personal experience as well as the knowledge then you are a true expert.
Someone that people will be respect and trust to be able to solve their particular problem.If someone were to ask you how to do something and you were able to show them or tell them then what is stopping you from presenting that expertise in the form of a product?Customer Support
No one knows the product as well as the product creator. If your product solves a specific problem then no one knows the solution better than you because you have solved it!So who will people go to for help? Who will customers go to when they want further help after purchasing your product?
The person who produced the product. Therefore you become the 'go to' person.Relationships
We all know that building relationships is one if not the most important part of building any business.
However, you need to build the right relationship with the right people. If you produce a product that solves an issue you will know exactly who needs your product.
You will know who your ideal customer is and who your target market is.
You will know who you should be building relationships with.Targeted traffic means qualified traffic which means more sales.
Therefore by being a product creator you are able to focus your efforts far more effectively at pin pointing buyers.
What's the point in spending your time driving traffic if they are not qualified to become buyers?Confidence To Sell
When you know that you have a product or solution that will help people, you know that it is high quality and you can fully recommend it it becomes far easier to sell.
When that product is your own you are in the best position to be able to sell it to the people who need it.
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