Industry OverviewIndustry Overview
Latest Technology Exciting opportunities World wide activities– Distributing textbooks– Distributing software– Selling products– Recruiting employees– Online gaming networks– Producing newspapers and magazines
Industry TrendsIndustry Trends
To tax or not to tax– Go to state of purchaser– Go to state of seller
Advertising– Revenues recently up $$$$$– Google.com going public$$$• Possible value of 20 billion!!!
Venture funding down $$$$
Industry Trends ContinuedIndustry Trends Continued
Bright Spots of the industry – Companies that deal in low overhead
E-commerce• Financial• Software• Travel service sites–Expedia.com- 70% profit margin
Industry BreakdownIndustry Breakdown
Parts and pieces– Publishers– Vendors– Aggregators and portals– Communities– Consulting and Support
The Industry PartsThe Industry Parts
Publishers• Online publications
– Make $$$$$ selling advertising• Wall Street Journal• Espn.com
Vendors– Make $$$ selling Goods or services
• Amazon.com- goods• Lands End.com- goods• ETrade- services• Expedia.com- services
The Industry Parts ContinuedThe Industry Parts Continued
Aggregators• Aggregators offer a huge selection of links
to other websites– Google.com
Portals – Gateways or start pages– Home page for web surfers• AOL.com homepage• Yahoo!.com
The Industry Parts ContinuedThe Industry Parts Continued
Communities– Centers for people who share similar
special interests• Geocities.com
– Has a large number of communities including golf, fashion, and government
• Babycenter.com- a site for parents• Jayski.thatsracin.com- Racing news only
The Industry Parts ContinuedThe Industry Parts Continued
Consulting and Support– Companies that provide support to
internet companies• Internet service providers
– Includes AT&T, SBL• Latest technology in DSL and high speed
cable connections
The Industry Parts ContinuedThe Industry Parts Continued
Consulting firms– Help develop websites– Provide management services just for
web companies– Online advertising– E-commerce development– User interface design
Career TrackCareer Track
Internet and Newmedia industry thriving 5 years ago– Has gone backward– Job openings are few and far between– Jobs that are available are snatched up quickly– Bright spot!!!
• As internet systems continue to grow companies will need– Database administrators– Software engineers– Other technical positions – There is potential!
Potential Jobs and DescriptionsPotential Jobs and Descriptions
Project Manager– Acts to make sure that the various pieces of a
multimedia puzzle, a website or a cd-rom are on track– Salary range; $60,000 to $100,000
Ad Sales Representative– Entry level position that carries a salary range of
$30,000 to $45,000, plus commissions or bonuses based on sales
Marketing Associate or Marketing Director– Conceive and execute advertising campaigns in the
virtual and physical worlds. Salary range $30,000 to $90,000
Potential Jobs and DescriptionsPotential Jobs and Descriptions Business Development
– Develop alliances and partnerships between and among websites, then negotiate and close deals then maintain those relationships. Salary range $40,000 to $120,000.
Webmaster– Webmasters run websites, they are required to have a
few years of experience to know how to maintain the web server, do backups, updates and security maintenance. Salary range $50,000 to $80,000.
Engineer– Mid level technical position, engineers write code,
experience with Java, PHP, C, and familiarity with database-connectivity issues are mandatory. Require 2 to 3 years of technical web experience. Salarry range $40,000 to $100,000>
Potential Jobs and DescriptionsPotential Jobs and Descriptions
System Architect or Information Architect– These are the gurus who build and maintain
the most complex systems in the business. They typically have ten years of experience working with databases or building applications. Salary range; $70,000 to $125,000.
Production Artist– The foot in the door design position. Artist
take a design that someone else has created in one medium and transfer it to another. Vocational training or experience in another area of design, most often graphic design. Salary range; $30,000 to $45,000.
Potential Jobs and DescriptionsPotential Jobs and Descriptions
Art Director or Lead Designer– Work as art directors conceiving and
executing designs. They will have a bachelors degree in a design related field and a few years experience as a designer. Salary range $45,000 to $75,000.
Creative Director– Determines how to best represent the
company. People oriented job working with clients and their needs. Salary range $60,000 to $100,000>
HIRE ME HINTS!!!!!HIRE ME HINTS!!!!!
Knowledge of HTML, XML, DHTML and Java are a must.
Experience working with or writing in PHP, ASP, or JSP is a plus.
Must know the English language to be able to communicate well.
Solid communication skills An online portfolio of your work before
you start looking for a job in this industry.
HIRE ME HINTS!!!!!HIRE ME HINTS!!!!!
For designers– Photoshop, Flash, Illustrator and the
basic understanding of HTML are key to success.
– Keep up with latest technology– The more technically able that you are
the better your chances to get a job in this industry.
HIRE ME HINTS!!!!!HIRE ME HINTS!!!!! Impress your interviewer with your
knowledge of the industry and particularly the company. Research and know the company and its primary competitors.
Consider doing some volunteer work to gain some skills and valuable contacts in the industry. Find a small business or nonprofit organization and offer to help build a website and then to help maintain it.
Demonstrate that you would fit well in the industry, that you are flexible, can juggle multiple projects and responsibilities, work hard, and get along with people.
Major Players in the Internet And Major Players in the Internet And Newmedia IndustryNewmedia Industry Microsoft – revenue $32,187,000,000– www.microsoft.com
America online– Revenue $9,094,000,000– www.aol.com
Charles Schwab– Revenue $4,087,000,000– www.schwab.com
Amazon .com– Revenue $3,933,000,000– www.amazon.com
Major Players in the Internet And Major Players in the Internet And Newmedia IndustryNewmedia Industry E*TRADE group– Revenue $3,933,000,000– www.etrade.com
Earthlink– Revenue $1,357,000,000– www.earthlink.com
Ebay– Revenue $1,214,000,000– www.ebay.com
Monster Worldwide– Revenue $1,115,000,000– www.monster.com
What's Great !What's Great !
The industry is still young and continuing to grow, developing a solid base.
You can work and operate in the industry from the comfort of your own home wearing your favorite pair of 8 year old jeans or even pajamas
The industry is casual and fun in nature, creativity abounds in the industry.
What’s not so great!What’s not so great!
Changes, nothing more than changes (old song from the seventies)
Forever changing– Sometimes too quickly– Can frustrate employees– Most companies are not profitable(Yet!)– Industry is not as stable as it wishes it could
be.
While in high schoolWhile in high school
Courses that will help to get that job– Cisco networking– Advertising design– Business computer applications– Computer keyboarding– E-commerce– English– Computer science– Communications technology– Computer technology and applications
• From Fairport central school
Potential Employers during High Potential Employers during High SchoolSchoolClub Systems groupKODAKXEROXIBMBausch and Lomb
Monroe Community CollegeMonroe Community College
A two year collegeOne of the best in the nationPossible majors to receive anA.A.S.– Computer information systems– Computer science– Computer system technology
University of RochesterUniversity of Rochester
High rating in the nation4 year collegePossible majors– Computer science– Computer sciences; applied
mathematics– Computer sciences; mathematics