International conference oN INNOVATION AND
ENTREPREURSHIP
(ICIE 2021) 24th June 2021
Agenda
Time Event Link 10.30 am – 10.45am OPENING & WELCOME
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10.45am – 11.00am WELCOME ADDRESS
Prof Ir.Ts.Dr Vinesh Thiruchelvam
Deputy Vice Chancellor
Asia Pacific University of Technology & Innovation
11.00am – 11.45am KEYNOTE ADDRESS 1
Prof. Dr. Patrick Kee Peng Kong
Vice Chancellor
Manipal International University
11.45am – 12.30pm KEYNOTE ADDRESS 2
Prof. Dr. Dileep Kumar M
Professor of Research, Entrepreneurship, OB, HRM & Strategy
Parallel Session 1 12.30 pm – 1.30 pm
ROOM 1 - SOCIAL MEDIA AND MARKETING
MODERATORS: DR. JUGINDAR SINGH & ABDULAHII DIABLO
Time Presenter / Topic Link
1230 – 1250 Dr. Behrang Samadi Asia Pacific University of Technology & Innovation
The Heterogeneity of Family Firms in Electronic Commerce Deployment (A Research on
Succession in Family SMEs)
http://bit.ly/ICIE-PS1-R1
1250 – 1310 Dr. Chia Kei Wei Asia Pacific University of Technology & Innovation
An Exploratory Study of Marketing Communication in Scuba Diving Business: A Case of
Nusa Penida, Indonesia
1310 – 1330 Dr. Lim Li Chen Asia Pacific University of Technology & Innovation
Predictors of E-Payment Adoption among working adults in Kuala Lumpur, Malaysia
ROOM 2 - ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT
MODERATORS: DR. DEEPARECHIGI A/P VASHU & ELSE PUTI BENDANG
1230 – 1250 Dr. Nur Atikah A Rahman
Universiti Sains Malaysia
The Role of Personal Branding for Professional Digital Footprint: Facing Employer’s
Cybervetting in Recruitment
http://bit.ly/ICIE-PS1-R2
1250 – 1310 Dr. Mohamad Saifudin Mohamad Saleh
Universiti Sains Malaysia
International Student Perceptions towards a Sustainable University Brand: Universiti Sains
Malaysia
1310 – 1330 Dr. Ibiwani Hussain Asia Pacific University of Technology & Innovation
Effect of Economic Growth, Employment Security and Income Distribution Towards
Extending Employment among Older Employees in Malaysia
ROOM 3 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES
MODERATORS: KUMARESU MURUGASU & SAMIHA SALIM ALI AL MUHAIDHR
1230 – 1250 Sarah Musa Asia Pacific University of Technology & Innovation
Application of Machine Learning in Automobile Insurance Fraud Detection
http://bit.ly/ICIE-PS1-R3
1250 – 1310 Kavitha Arunasalam Asia Pacific University of Technology & Innovation
Malaysian Taxpayers Acceptance on the Implementation of Digital Service Tax
1310 – 1330 Sireesha Prathi Gadapa Asia Pacific University of Technology & Innovation
Refinery Intervention Treatment via Adapted Class-wide Peer Tutoring for Online Digital
Learning in Asia Pacific University, Malaysia
ROOM 4 - ACCOUNTING AND FINANCE
MODERATORS: MEERA EESWARAN & NAGASUNDARI A/P SELVARAJ
1230 – 1250 Dr. Muhammad Umar Islam
Asia Pacific University of Technology & Innovation
The Impact of Covid-19 On Financial Markets and Institutions: A Literature Review
http://bit.ly/ICIE-PS1-R4
1250 – 1310 Mohadeb Khemprakashsingh Kush
Asia Pacific University of Technology & Innovation
Enriching Sustainable Growth and Development: An International Study of Integrated
Reporting
1310 – 1330 Lim Fung Xin
Asia Pacific University of Technology & Innovation
Emerging Technologies to Detect Fraud in Audit Testing: A Perception of Malaysian Big
Four Auditors
ROOM 5 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES
MODERATORS: FIONA LALITHA SADAGOPAN& NWOSU ANTHONY CHINENYE
1230 – 1250 G. Kavitha
PSGR Krishnamal College for Women
Financial Wellness http://bit.ly/ICIE-PS1-R5
1250 – 1310 Dr. K Kavita
PSGR Krishnamal College for Women
A Exploring the Concept of Computational Thinking in STEAM Education
1310 – 1330 Dr. K Kavita
PSGR Krishnamal College for Women
Modern Technology in Teaching Learning
LUNCH BREAK
1.30pm – 2.30pm
Parallel Session 2 2.30 pm – 3.30 pm
ROOM 1 - SOCIAL MEDIA AND MARKETING
MODERATORS: DR. JUGINDAR SINGH & ABDULAHII DIABLO
1430 – 1450 Dr. Chia Kei Wei Asia Pacific University of Technology & Innovation
Factors Influencing Esports Viewership in China: An Application of Theory of Planned
Behaviour
http://bit.ly/ICIE-PS2-R1
1450 – 1510 Tee Poh Kiong Asia Pacific University of Technology & Innovation
A Comparative Study between Indonesian and Malaysian on Society’s Intention to Use the
Electronic Payment System
1510 – 1530 Dr. Behrang Samadi Asia Pacific University of Technology & Innovation
The Moderating Role of ‘Family (Strategic) Orientation’ on Family SMEs’ EC Adoption: (A
Research on Family SMEs’ Individual Context of Behavior)
ROOM 2 - ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT
MODERATORS: DR. DEEPARECHIGI A/P VASHU & ELSE PUTI BENDANG
1430 – 1450 Zhang Yapei Asia Pacific University of Technology & Innovation
Predictors of Helping Behavior Among SME Employees in Kuala Lumpur, Malaysia: A Pilot
Study
http://bit.ly/ICIE-PS2-R2
1450 – 1510 Wong Qiao Ying
Asia Pacific University of Technology & Innovation
Employee Retention by Career Development, Engagement and Work Life Balance during the
Covid-19 Crisis
1510 – 1530 Yip Sook Yee
Asia Pacific University of Technology & Innovation
Exploring People's Intention to Become Gig Workers: A Qualitative Study Among
Professionals Engaged as Gig Workers in the ICT Sector in Kuala Lumpur
ROOM 3 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES
MODERATORS: KUMARESU MURUGASU & SAMIHA SALIM ALI AL MUHAIDHR
1430 – 1450 Ng Wei Ling Asia Pacific University of Technology & Innovation
Factors Influencing the Adoption of Big Data Analytics: A Study on The Financial Industry
in Malaysia http://bit.ly/ICIE-PS2-R3
1450 – 1510 Nadiah Suki Asia Pacific University of Technology & Innovation
Youth Awareness of The Ombudsman for Financial Service Malaysia
1510 – 1530 Hamzah Majah Seychelles Police, Asia Pacific University of Technology & Innovation
Forensic Accounting Tools to Fight Against Fraud Prevention and Detection in The Private
Sector of Malaysia
ROOM 4 - ACCOUNTING AND FINANCE
MODERATORS: MEERA EESWARAN & NAGASUNDARI A/P SELVARAJ
1430 – 1450 Fong Wan Jen Asia Pacific University of Technology & Innovation
An Exploratory Study on The Factors Influencing Continuance Usage Intention Towards
Mobile Payment of Financial Technology (Fintech) - A Quantitative Study Among Users In
Kuala Lumpur, Malaysia.
http://bit.ly/ICIE-PS2-R4 1450 – 1510 Dr. M Muthu Vadivoo State Institute of Commerce Education
India Today in Green Banking
1510 – 1530 P. B. Deepa St.Francis College, Koramangala, Bengaluru
Factors Impact on Retail Investor’s Investment Performance in Bengaluru City
ROOM 5 – INNOVATION & TECHNOLOGY
MODERATORS: FIONA LALITHA SADAGOPAN& NWOSU ANTHONY CHINENYE
1430 – 1450 Hari Priya Somasundaram PSGR Krishnamal College for Women
Breakthrough the Innovation and Technology http://bit.ly/ICIE-PS2-R5
1450 – 1510 Dr. L. Nithya PSGR Krishnamal College for Women
Breakthrough the Innovation and Technology
1510 – 1530 Dr. N. Chandrakala Dr.N.G.P.Arts and Science College
A Study on Survival and Revival Strategies Adopted by the Manufacturing Sectors in India
Parallel Session 3 3.30 pm – 4.30 pm
ROOM 1 - SOCIAL MEDIA AND MARKETING
MODERATORS: DR. THILAGESWARY ARUMUGAM & SAVINASH NAIR
1530 – 1550 Dr. Morakinyo Dada Asia Pacific University of Technology & Innovation
The Impact of Attractiveness, Content, Reputation, and Trustworthiness of Social Media
Influencers on Purchase Intention among Young Adults in Punjab, Pakistan
http://bit.ly/ICIE-PS3-R1
1550 – 1610 Tsabitah Ramadhanthi
Asia Pacific University of Technology & Innovation
Transactional and Transformational Leadership Styles as Predictors of Employee
Performance During the Covid-19 Crisis and the Mediating Role of Organisational Culture
1610 – 1630 Dhanalakshmi P
Government Polytechnic College for Women, Madurai
Customer Satisfaction towards Green Marketing
ROOM 2 - ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT
MODERATORS: DR. BEHRANG SAMADI & RADHAY NILESHA VAISHNAVI
1530 – 1550 Aminath Zafra Rasheed Asia Pacific University of Technology & Innovation
Differences between Employers and Undergraduates on the Employability Skills Among
Fresh Graduates in the Maldives
http://bit.ly/ICIE-PS3-R2
1550 – 1610 Dr. Sharifah Nadiah Syed Mukhiar Asia Pacific University of Technology & Innovation
Conceptualising Identity Negotiation through Symbolic Consumption in Malaysian Muslim
Converts
1610 – 1630 Mahdi Abolfazly
Asia Pacific University of Technology & Innovation
Perceptions of Communication Efficacy Among Afghanistan Government Employees and
Their Customers
ROOM 3 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES
MODERATORS: SUERAYA MOHAMAD ALWIE & LIM FUNG XIN
1530 – 1550 Dr. Tan Chye Cheah Asia Pacific University of Technology & Innovation
Sentiment Analysis of 10-K Reports using Term Frequency Comparative Approach: A
Preliminary Study
http://bit.ly/ICIE-PS3-R3
1550 – 1610 Ng Li Xin
Asia Pacific University of Technology & Innovation
The Impact of Implementing Robotic Process Automation (RPA) on the Internal Audit
Function: A Malaysian Study
1610 – 1630 Aina Nursyahmi Mohd Rizal
Asia Pacific University of Technology & Innovation
The Impacts of Money Laundering Activity and AML Frameworks on the Bank Employees in
Malaysia
ROOM 4 - ACCOUNTING AND FINANCE
MODERATORS: RAHILAH AHMAD & AJENG DINI RIYANTI
1530 – 1550 Liew Mei Kay Mei Kay Asia Pacific University of Technology & Innovation
Factors Influencing Income Tax Evasion in Kilang Vally, Malaysia
http://bit.ly/ICIE-PS3-R4
1550 – 1610 Chung Sher Ying Asia Pacific University of Technology & Innovation
An Increase of Accounting Fraud: The Perception of Accountants Toward Integrating
Forensic Accounting Education into Accounting Program in Universities In Malaysia.
1610 – 1630 Xie Tien, Nelson Chung Asia Pacific University of Technology & Innovation
Tax Evasion in Malaysia: A Study From Tax Payer’s Perceptive
ROOM 5 – BUSINESS & MANAGEMENT
MODERATORS: DR. RAVINDRA KUMAR PERUMAL & YUSUF DAYYABU
1530 – 1550 Zoeb Ur Rahman Manipal International University
An Ethically Viable Model for the Business Sustainability of Ready-Made Garments
Companies in Bangladesh
http://bit.ly/ICIE-PS3-R5
1550 – 1610 Dr. Siti Haryani Mat Yusoff Manipal International University
The Inclusion of Islamic Perspectives in the Theory of Planned Behavior
1610 – 1630 Dr. Ridzuan Masri Manipal International University
The Diffusion of Innovation in the Medical Technology Industry in the Industrial Revolution
(IR4.0)
1630 – 1650 Zarith Nurzafirah Manipal International University
Impact of Digitalization and Analytical Skill on Management Accounting Practice in Small
and Medium Enterprise: A Conceptual Framework
Parallel Session 4 4.30 pm – 5.30 pm
ROOM 1 - SOCIAL MEDIA AND MARKETING
MODERATORS: DR. THILAGESWARY ARUMUGAM & SAVINASH NAIR / SIVA SANKARI
1630 – 1650 Fahizah Shamsuddin
Asia Pacific University of Technology & Innovation
An Exploratory Study on The Attributes of Korean Drama Binge Watching Towards
Millennial in Malaysia
http://bit.ly/ICIE-PS4-R1
1650 – 1710 Sindhu Paneer Selvam Asia Pacific University of Technology & Innovation
Situational Factors And E-Groceries Shopping Intention by Working Mothers During Covid-
19 Pandemic
1710 – 1730 Dr. Nur Shazana Abdul Rani Manipal International University
Modality Used in Prime Minister Speech Text During Covid-19: A Critical Discourse
Analysis
ROOM 2 - ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT
MODERATORS: MS ROHIZAN & AYOB ISSA M ABUJANAH
1630 – 1650 Mousyaddah Emamdin
Asia Pacific University of Technology & Innovation
The role of mindfulness on employee engagement, employee well-being and workplace stress
within the financial services industry in Mauritius
http://bit.ly/ICIE-PS4-R2
1650 – 1710 Dr. Sharifah Nadiah Syed Mukhiar
Universiti Sains Malaysia
Symbolic Process Appeal in Energy Corporate Advertising: A Cross-Cultural Comparison
between the United States and Malaysia
1710 – 1730 Nur Faiza Ishak Asia Pacific University of Technology & Innovation
Public Procurement to Meet Sustainable Policy Goals in Malaysia’s Public Sector: A
Preliminary Study
ROOM 3 - FINANCE AND MANAGEMENT
MODERATORS: SUERAYA MOHAMAD ALWIE & LIM FUNG XIN / SOFI SAIMON
1630 – 1650 Dr. Chok Nyen Vui Manipal International University
The Effects of Lifestyle, Emotions, Brand Trust, Merchandise Visuality on Consumer
Spending Intention During Covid-19 Outbreak http://bit.ly/ICIE-PS4-R3
1650 – 1710 Azizah Saban Manipal International University
Review on Technical Analysis of Efficeint Market Hypothesis in Cryptocurrency Price
Prediction
1710 – 1730 Gulraiz Zaman
Asia Pacific University of Technology & Innovation
The Effects of Market Orientation and Manager’s Innovativeness on Financial Business
Performance of Companies in Pakistan
ROOM 4 - ACCOUNTING AND FINANCE
MODERATORS: RAHILAH AHMAD & AJENG DINI RIYANTI / NAGASUNDARI SELVARAJ
1630 – 1650 Salaar Khan Asia Pacific University of Technology & Innovation
Integration of Artificial Intelligence in Auditing: The Effect on Auditing Process in Malaysia
http://bit.ly/ICIE-PS4-R4
1650 – 1710 Gaitridhevy Rajaram Asia Pacific University of Technology & Innovation
The Impact of Divident Policy In Share Price Volatility: A Quantitative Study In The
Malaysian Stock Market.
1710 – 1730 Nagasundari Selvaraj Asia Pacific University of Technology & Innovation
Corporate Governance Mechanism and Financial Statement Fraud: The Compliance To
MCCG 2017 During Covid-19 Pandemic
ROOM 5 – TECHNOLOGY & MANAGEMENT
MODERATORS: NOORANEDA MUTALIP LAIDEY & CHUNG SHER YING / ELSE PUTI BENDANG
1630 – 1650 Dr. Azmath Rukhsana Bms College for Women, Basavanagudi Bengaluru
Design Thinking for Innovation Tool Learning Launch
http://bit.ly/ICIE-PS4-R5
1650 – 1710 Dr. Sharon Sri Ramakrishna Colelge of Arts and Science
Knowledge and Attitude towards Fertility among Married Couples in Selected
Fertility Centers in Coimbatore
1710 – 1730 Dr. A. Sulekha VLB Janakiammal College Of Arts And Science
Business Challenges and HR Trends during Covid
1745 – 1830 CLOSING CEREMONY
Conference Chair
Dr Dhamayanthi Arumugam
https://bit.ly/ICIE2021Closing
©ICIE2021 – Agenda Team (Dr Ryan Ho & Dr Janitha)