International conference oN INNOVATION AND …

International conference oN INNOVATION AND

ENTREPREURSHIP

(ICIE 2021) 24th June 2021

Agenda

Time Event Link 10.30 am – 10.45am OPENING & WELCOME

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10.45am – 11.00am WELCOME ADDRESS

Prof Ir.Ts.Dr Vinesh Thiruchelvam

Deputy Vice Chancellor

Asia Pacific University of Technology & Innovation

11.00am – 11.45am KEYNOTE ADDRESS 1

Prof. Dr. Patrick Kee Peng Kong

Vice Chancellor

Manipal International University

11.45am – 12.30pm KEYNOTE ADDRESS 2

Prof. Dr. Dileep Kumar M

Professor of Research, Entrepreneurship, OB, HRM & Strategy

https://www.youtube.com/watch?v=3qnBVa1i570

https://www.facebook.com/11471637565/posts/10159350243992566/



Parallel Session 1 12.30 pm – 1.30 pm

ROOM 1 - SOCIAL MEDIA AND MARKETING

MODERATORS: DR. JUGINDAR SINGH & ABDULAHII DIABLO

Time Presenter / Topic Link

1230 – 1250 Dr. Behrang Samadi Asia Pacific University of Technology & Innovation

The Heterogeneity of Family Firms in Electronic Commerce Deployment (A Research on

Succession in Family SMEs)

http://bit.ly/ICIE-PS1-R1

1250 – 1310 Dr. Chia Kei Wei Asia Pacific University of Technology & Innovation

An Exploratory Study of Marketing Communication in Scuba Diving Business: A Case of

Nusa Penida, Indonesia

1310 – 1330 Dr. Lim Li Chen Asia Pacific University of Technology & Innovation

Predictors of E-Payment Adoption among working adults in Kuala Lumpur, Malaysia

ROOM 2 - ORGANISATIONAL BEHAVIOUR, HRM AND BUSINESS MANAGEMENT

MODERATORS: DR. DEEPARECHIGI A/P VASHU & ELSE PUTI BENDANG

1230 – 1250 Dr. Nur Atikah A Rahman

Universiti Sains Malaysia

The Role of Personal Branding for Professional Digital Footprint: Facing Employer’s

Cybervetting in Recruitment




1250 – 1310 Dr. Mohamad Saifudin Mohamad Saleh


International Student Perceptions towards a Sustainable University Brand: Universiti Sains

Malaysia

1310 – 1330 Dr. Ibiwani Hussain Asia Pacific University of Technology & Innovation

Effect of Economic Growth, Employment Security and Income Distribution Towards

Extending Employment among Older Employees in Malaysia

ROOM 3 - ACCOUNTING, FINANCE AND QUANTITATIVE STUDIES

MODERATORS: KUMARESU MURUGASU & SAMIHA SALIM ALI AL MUHAIDHR

1230 – 1250 Sarah Musa Asia Pacific University of Technology & Innovation

Application of Machine Learning in Automobile Insurance Fraud Detection


1250 – 1310 Kavitha Arunasalam Asia Pacific University of Technology & Innovation

Malaysian Taxpayers Acceptance on the Implementation of Digital Service Tax

1310 – 1330 Sireesha Prathi Gadapa Asia Pacific University of Technology & Innovation

Refinery Intervention Treatment via Adapted Class-wide Peer Tutoring for Online Digital

Learning in Asia Pacific University, Malaysia


ROOM 4 - ACCOUNTING AND FINANCE

MODERATORS: MEERA EESWARAN & NAGASUNDARI A/P SELVARAJ

1230 – 1250 Dr. Muhammad Umar Islam


The Impact of Covid-19 On Financial Markets and Institutions: A Literature Review


1250 – 1310 Mohadeb Khemprakashsingh Kush


Enriching Sustainable Growth and Development: An International Study of Integrated

Reporting

1310 – 1330 Lim Fung Xin


Emerging Technologies to Detect Fraud in Audit Testing: A Perception of Malaysian Big

Four Auditors


MODERATORS: FIONA LALITHA SADAGOPAN& NWOSU ANTHONY CHINENYE

1230 – 1250 G. Kavitha

PSGR Krishnamal College for Women

Financial Wellness http://bit.ly/ICIE-PS1-R5

1250 – 1310 Dr. K Kavita


A Exploring the Concept of Computational Thinking in STEAM Education



1310 – 1330 Dr. K Kavita


Modern Technology in Teaching Learning

LUNCH BREAK

1.30pm – 2.30pm



MODERATORS: DR. JUGINDAR SINGH & ABDULAHII DIABLO

1430 – 1450 Dr. Chia Kei Wei Asia Pacific University of Technology & Innovation

Factors Influencing Esports Viewership in China: An Application of Theory of Planned

Behaviour


1450 – 1510 Tee Poh Kiong Asia Pacific University of Technology & Innovation

A Comparative Study between Indonesian and Malaysian on Society’s Intention to Use the

Electronic Payment System

1510 – 1530 Dr. Behrang Samadi Asia Pacific University of Technology & Innovation

The Moderating Role of ‘Family (Strategic) Orientation’ on Family SMEs’ EC Adoption: (A

Research on Family SMEs’ Individual Context of Behavior)



MODERATORS: DR. DEEPARECHIGI A/P VASHU & ELSE PUTI BENDANG

1430 – 1450 Zhang Yapei Asia Pacific University of Technology & Innovation

Predictors of Helping Behavior Among SME Employees in Kuala Lumpur, Malaysia: A Pilot

Study


1450 – 1510 Wong Qiao Ying


Employee Retention by Career Development, Engagement and Work Life Balance during the

Covid-19 Crisis

1510 – 1530 Yip Sook Yee


Exploring People's Intention to Become Gig Workers: A Qualitative Study Among

Professionals Engaged as Gig Workers in the ICT Sector in Kuala Lumpur


MODERATORS: KUMARESU MURUGASU & SAMIHA SALIM ALI AL MUHAIDHR

1430 – 1450 Ng Wei Ling Asia Pacific University of Technology & Innovation

Factors Influencing the Adoption of Big Data Analytics: A Study on The Financial Industry

in Malaysia http://bit.ly/ICIE-PS2-R3

1450 – 1510 Nadiah Suki Asia Pacific University of Technology & Innovation

Youth Awareness of The Ombudsman for Financial Service Malaysia



1510 – 1530 Hamzah Majah Seychelles Police, Asia Pacific University of Technology & Innovation

Forensic Accounting Tools to Fight Against Fraud Prevention and Detection in The Private

Sector of Malaysia


MODERATORS: MEERA EESWARAN & NAGASUNDARI A/P SELVARAJ

1430 – 1450 Fong Wan Jen Asia Pacific University of Technology & Innovation

An Exploratory Study on The Factors Influencing Continuance Usage Intention Towards

Mobile Payment of Financial Technology (Fintech) - A Quantitative Study Among Users In

Kuala Lumpur, Malaysia.

http://bit.ly/ICIE-PS2-R4 1450 – 1510 Dr. M Muthu Vadivoo State Institute of Commerce Education

India Today in Green Banking

1510 – 1530 P. B. Deepa St.Francis College, Koramangala, Bengaluru

Factors Impact on Retail Investor’s Investment Performance in Bengaluru City

ROOM 5 – INNOVATION & TECHNOLOGY

MODERATORS: FIONA LALITHA SADAGOPAN& NWOSU ANTHONY CHINENYE

1430 – 1450 Hari Priya Somasundaram PSGR Krishnamal College for Women

Breakthrough the Innovation and Technology http://bit.ly/ICIE-PS2-R5

1450 – 1510 Dr. L. Nithya PSGR Krishnamal College for Women

Breakthrough the Innovation and Technology



1510 – 1530 Dr. N. Chandrakala Dr.N.G.P.Arts and Science College

A Study on Survival and Revival Strategies Adopted by the Manufacturing Sectors in India



MODERATORS: DR. THILAGESWARY ARUMUGAM & SAVINASH NAIR

1530 – 1550 Dr. Morakinyo Dada Asia Pacific University of Technology & Innovation

The Impact of Attractiveness, Content, Reputation, and Trustworthiness of Social Media

Influencers on Purchase Intention among Young Adults in Punjab, Pakistan


1550 – 1610 Tsabitah Ramadhanthi


Transactional and Transformational Leadership Styles as Predictors of Employee

Performance During the Covid-19 Crisis and the Mediating Role of Organisational Culture

1610 – 1630 Dhanalakshmi P

Government Polytechnic College for Women, Madurai

Customer Satisfaction towards Green Marketing


MODERATORS: DR. BEHRANG SAMADI & RADHAY NILESHA VAISHNAVI

1530 – 1550 Aminath Zafra Rasheed Asia Pacific University of Technology & Innovation

Differences between Employers and Undergraduates on the Employability Skills Among

Fresh Graduates in the Maldives




1550 – 1610 Dr. Sharifah Nadiah Syed Mukhiar Asia Pacific University of Technology & Innovation

Conceptualising Identity Negotiation through Symbolic Consumption in Malaysian Muslim

Converts

1610 – 1630 Mahdi Abolfazly


Perceptions of Communication Efficacy Among Afghanistan Government Employees and

Their Customers


MODERATORS: SUERAYA MOHAMAD ALWIE & LIM FUNG XIN

1530 – 1550 Dr. Tan Chye Cheah Asia Pacific University of Technology & Innovation

Sentiment Analysis of 10-K Reports using Term Frequency Comparative Approach: A

Preliminary Study


1550 – 1610 Ng Li Xin


The Impact of Implementing Robotic Process Automation (RPA) on the Internal Audit

Function: A Malaysian Study

1610 – 1630 Aina Nursyahmi Mohd Rizal


The Impacts of Money Laundering Activity and AML Frameworks on the Bank Employees in

Malaysia



MODERATORS: RAHILAH AHMAD & AJENG DINI RIYANTI

1530 – 1550 Liew Mei Kay Mei Kay Asia Pacific University of Technology & Innovation

Factors Influencing Income Tax Evasion in Kilang Vally, Malaysia


1550 – 1610 Chung Sher Ying Asia Pacific University of Technology & Innovation

An Increase of Accounting Fraud: The Perception of Accountants Toward Integrating

Forensic Accounting Education into Accounting Program in Universities In Malaysia.

1610 – 1630 Xie Tien, Nelson Chung Asia Pacific University of Technology & Innovation

Tax Evasion in Malaysia: A Study From Tax Payer’s Perceptive

ROOM 5 – BUSINESS & MANAGEMENT

MODERATORS: DR. RAVINDRA KUMAR PERUMAL & YUSUF DAYYABU

1530 – 1550 Zoeb Ur Rahman Manipal International University

An Ethically Viable Model for the Business Sustainability of Ready-Made Garments

Companies in Bangladesh


1550 – 1610 Dr. Siti Haryani Mat Yusoff Manipal International University

The Inclusion of Islamic Perspectives in the Theory of Planned Behavior

1610 – 1630 Dr. Ridzuan Masri Manipal International University

The Diffusion of Innovation in the Medical Technology Industry in the Industrial Revolution

(IR4.0)



1630 – 1650 Zarith Nurzafirah Manipal International University

Impact of Digitalization and Analytical Skill on Management Accounting Practice in Small

and Medium Enterprise: A Conceptual Framework



MODERATORS: DR. THILAGESWARY ARUMUGAM & SAVINASH NAIR / SIVA SANKARI

1630 – 1650 Fahizah Shamsuddin


An Exploratory Study on The Attributes of Korean Drama Binge Watching Towards

Millennial in Malaysia


1650 – 1710 Sindhu Paneer Selvam Asia Pacific University of Technology & Innovation

Situational Factors And E-Groceries Shopping Intention by Working Mothers During Covid-

19 Pandemic

1710 – 1730 Dr. Nur Shazana Abdul Rani Manipal International University

Modality Used in Prime Minister Speech Text During Covid-19: A Critical Discourse

Analysis



MODERATORS: MS ROHIZAN & AYOB ISSA M ABUJANAH

1630 – 1650 Mousyaddah Emamdin


The role of mindfulness on employee engagement, employee well-being and workplace stress

within the financial services industry in Mauritius


1650 – 1710 Dr. Sharifah Nadiah Syed Mukhiar


Symbolic Process Appeal in Energy Corporate Advertising: A Cross-Cultural Comparison

between the United States and Malaysia

1710 – 1730 Nur Faiza Ishak Asia Pacific University of Technology & Innovation

Public Procurement to Meet Sustainable Policy Goals in Malaysia’s Public Sector: A

Preliminary Study

ROOM 3 - FINANCE AND MANAGEMENT

MODERATORS: SUERAYA MOHAMAD ALWIE & LIM FUNG XIN / SOFI SAIMON

1630 – 1650 Dr. Chok Nyen Vui Manipal International University

The Effects of Lifestyle, Emotions, Brand Trust, Merchandise Visuality on Consumer

Spending Intention During Covid-19 Outbreak http://bit.ly/ICIE-PS4-R3

1650 – 1710 Azizah Saban Manipal International University

Review on Technical Analysis of Efficeint Market Hypothesis in Cryptocurrency Price

Prediction



1710 – 1730 Gulraiz Zaman


The Effects of Market Orientation and Manager’s Innovativeness on Financial Business

Performance of Companies in Pakistan


MODERATORS: RAHILAH AHMAD & AJENG DINI RIYANTI / NAGASUNDARI SELVARAJ

1630 – 1650 Salaar Khan Asia Pacific University of Technology & Innovation

Integration of Artificial Intelligence in Auditing: The Effect on Auditing Process in Malaysia


1650 – 1710 Gaitridhevy Rajaram Asia Pacific University of Technology & Innovation

The Impact of Divident Policy In Share Price Volatility: A Quantitative Study In The

Malaysian Stock Market.

1710 – 1730 Nagasundari Selvaraj Asia Pacific University of Technology & Innovation

Corporate Governance Mechanism and Financial Statement Fraud: The Compliance To

MCCG 2017 During Covid-19 Pandemic


ROOM 5 – TECHNOLOGY & MANAGEMENT

MODERATORS: NOORANEDA MUTALIP LAIDEY & CHUNG SHER YING / ELSE PUTI BENDANG

1630 – 1650 Dr. Azmath Rukhsana Bms College for Women, Basavanagudi Bengaluru

Design Thinking for Innovation Tool Learning Launch


1650 – 1710 Dr. Sharon Sri Ramakrishna Colelge of Arts and Science

Knowledge and Attitude towards Fertility among Married Couples in Selected

Fertility Centers in Coimbatore

1710 – 1730 Dr. A. Sulekha VLB Janakiammal College Of Arts And Science

Business Challenges and HR Trends during Covid

1745 – 1830 CLOSING CEREMONY

Conference Chair

Dr Dhamayanthi Arumugam

https://bit.ly/ICIE2021Closing

©ICIE2021 – Agenda Team (Dr Ryan Ho & Dr Janitha)


https://bit.ly/ICIE2021Closing

Documents

International conference oN INNOVATION AND …