BPROG1101 C++ PROGRAMMING I
Faculty of Business Management & Globalization
Introduction to International Business
Department:
Faculty of Business Management & Globalization
Course Name
:Introduction to International Business
:
Commence Date
:Week 4Deadline Date
:Week 11 Unit Controller / Examiner:Babita GuptaExt
:8405
:[email protected] a group of 6 students, write a report, magazine or brochure about launching any international business in your chosen country through any one of the modes of entry (import, franchise, mergers and acquisitions, etc.) At least two countries must be involved. Assignment format: Optional (report, magazine, brochure,)
Number of pages: Optional (12 20 is ideal for report or magazine with appropriate pictures)
Submission deadline: Week 12
The assignment will contribute to 40 percent of your final grade; (20% for your report and 20% for presentation) to get maximum marks, you should include the following in your report/magazine:
PESTEL analysis of your selected country
SWOT analysis
At least 1 mode of entry
At least 1 product/service involved Justify your choice of product and entry mode i.e. why did you choose this product? Why do you think this entry mode is the best in your chosen country?
Numbers i.e. quantity, cost, price, tariff percentages, etc.
Your report must have a proper structure: i.e. Introduction, Conclusion, References, Appendix, etc.Group Project
30%
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