BPROG1101 C++ PROGRAMMING I
Faculty of Business Management & Globalization
Introduction to International Business
Department:
Faculty of Business Management & Globalization
Course Name
:Introduction to International Business
:
Commence Date
:Week 4Deadline Date
:Week 11 Unit Controller / Examiner:Babita GuptaExt
:8405
E-mail
:[email protected] a group of 6 students, write a
report, magazine or brochure about launching any international
business in your chosen country through any one of the modes of
entry (import, franchise, mergers and acquisitions, etc.) At least
two countries must be involved. Assignment format: Optional
(report, magazine, brochure,)
Number of pages: Optional (12 20 is ideal for report or magazine
with appropriate pictures)
Submission deadline: Week 12
The assignment will contribute to 40 percent of your final
grade; (20% for your report and 20% for presentation) to get
maximum marks, you should include the following in your
report/magazine:
PESTEL analysis of your selected country
SWOT analysis
At least 1 mode of entry
At least 1 product/service involved Justify your choice of
product and entry mode i.e. why did you choose this product? Why do
you think this entry mode is the best in your chosen country?
Numbers i.e. quantity, cost, price, tariff percentages, etc.
Your report must have a proper structure: i.e. Introduction,
Conclusion, References, Appendix, etc.Group Project
30%
