Innovation in Enterprise Education: Reflecting on the Experiences of CEDAR
Leigh SearPrincipal Lecturer in Enterprise Development, CEDARChief Executive, SFEDI Solutions
Professor Lester Lloyd-ReasonProfessor of International Enterprise Strategy, Director of CEDAR
The Next 10 Minutes …
• Three key questions:
• What is CEDAR?
• What is enterprise education?
• How is CEDAR innovative in the design, development and delivery of enterprise education?
CEDAR - Objectives
• At CEDAR we blend theory and practice to create knowledge, improve understanding and challenge thinking in the area of enterprise and entrepreneurial management
• In 10 years time we want a $1bn Cambridge company to say “We did it the CEDAR way”’
CEDAR – Our Values
• We do things differently. We push boundaries, we take risks, we are courageous. We strive to be great at everything we do
• And we do this to inspire all those engaging with CEDAR to empower them to get more out of themselves and more out of everyone around them
CEDAR – Our Approach
Pedagogy
Applied/EngagedResearch
EnterpriseDevelopment
- BA in Enterprise and Entrepreneurial Management- MA in Entrepreneurial Management
- Research projects- PhD Research Studentships- Dissemination
Internal:- HEIF 5 work- Big Pitch- Little Pitch- StartupLab- Mentoring
External:- Enterprise workshops- Enterprise fellowships- National enterprise development work- International enterprise development work
Enterprise Education in HE
• Increase in enterprise education offerings over the last ten years in response to a number of drivers
• Two approaches to enterprise education can be identified:– The study of enterprise and entrepreneurship (learning
‘about’) - enhancing understanding of enterprise and entrepreneurship through reflection on knowledge and theory
– Learning how to do or be enterprising and entrepreneurial (learning ‘for’) - developing the mindset and capabilities required to be enterprising and entrepreneurial
Enterprise Education in HE
About … For…
Teaching pedagogy Didactic Facilitative
Teacher or student-led Teacher-led Student-led
Teaching methods LecturesSet textsSeminars
WorkshopsCase studiesGuest speakersGroup projects
Learning and assessment methods
ExamsWritten assignmentsStudent presentations
Group business plansStudent presentationsReflective statementsPeer assessment
Learning context Classroom-based Practice-based
Enterprise Education in HE
The delivery of the desired entrepreneurial outcomes challenges HEIs and educators to review and reflect on what needs to be taught and learnt and how the appropriate learning environments and approaches can be created. Such practices should be clearly aligned with existing goals, outcomes and assessment processes (Herrmann et al., 2008, p. 29)
CEDAR - The BA …
BA (Hons) Enterprise and Entrepreneurial Management
•Numbers capped at 25•Innovative delivery – use of entrepreneurs•Learning in residence•Learning by doing
CEDAR – The BA …
• Opportunities• Alternative/different
perspectives• Networking and relationship
development• ‘Bringing the future forward’
– use to critique theory and concept
• Understanding of own personal value and employability options
• Challenges• Understanding of teaching
and assessment strategies• Quality ‘assurance’ – e.g.
learning from doing• Managing student
expectations• Requires time to maintain
relationships
CEDAR -Enterprise Development
• HEIF 5: Student Enterprise Agenda– The Big Pitch– The Little Pitch– StartupLab™
• International work– Romania: ANTREMAN – South Africa” Growth Beyond Borders
• CEDAR Enterprise Fellows
Light Blue Software
CEDAR Enterprise Fellows 2011
CEDAR – Applied Research
• SME Internationalisation – Dr Brynn Deprey• Entrepreneurial Cognition – Lianne Miller• Social Entrepreneurship – Linda Pusia• Key Performance Indicators for Entrepreneurial
Businesses – Magdalena Partac• Systemic Barriers to Entrepreneurship in South Africa
– John Mabhegede
CEDAR - The Future
• Develop a new Masters in Entrepreneurial Management
• Extend our HEIF 5 activity to help drive the student enterprise agenda
• Growth through the Barclays Africa project• Three more PhD bursary research students in
2013/14• Watching a couple of our startups take off and
flourish• Things just outside of our range of vision
What Do We Really Do?
Questions?Find out more: www.anglia.ac.uk/cedar
Follow us: @CEDARenterprise
Get involved: [email protected]