+

Evaluation Question 4“Who would be the audience for your

media product?”

+What do the BBFC say?

(From the BBFC website)

+How does that apply to my product? As mentioned, a 12 rated film cannot have aggressive

use of swearing or too much violence. However, my character immediately uses swearing in the opening monologue and not in the use of a ‘pun’ as mentioned in the BBFC requirements.

Moreover, I would expect my film to have extreme violence as it is a gangster movie, so weapons such as knives, guns would be involved, including rather graphic scenes of violence. I therefore have concluded that my film would be rated 15, so the audience would be those of fifteen years or older.

(From the BBFC website)

+Social Group Target Audience Naturally, any form of gangster films always attracts

teens and young adults. This is because teens like to rebel, much like a gangster would.

For example, the 2015 film ‘Legend’ was very popular within my age group. I saw a lot of teens posting clips of it on social media, and that naturally proves that teens love violent, confident gangsters like the Krays.

I tried to re create that rebellion in my character to create this attraction to the target audience who are young and open minded.

+

All I needed to do was search “Tom Hardy Legend” on twitter.

As you can see, these fans are all teens or young adults, the evidence proves it right.

+British Pride Moreover, Londoners tend to be proud of their heritage

and background. My film, despite being set in New York, will be rather British. This is evident naturally in the townhouses in the street, the tubes and the cockney accent in my character. Keeping this British touch throughout the film will encourage those patriotic types in the audience to be ‘proud’.

I would employ this by having my character keep his British cockney ways, with his stubbornness and seriousness. In the film, ‘The Long Good Friday’ (1980), the main character himself shows the US how it’s done, with the line,

‘Us British, we’re used to a bit more vitality, imagination, jutting a Dunkirk spirit, know what I mean?’

+Conclusion Young adults, teens- they like the idea of rebelling, and

would therefore relate to the gangster

Patriotic Londoners- The main character in the film would keep his British charisma throughout the entire film, even when doing business in New York

Adults (15+)- Looking at the BBFC guidelines, my feature film would fit into the 15 age rating because of graphic violence, constant swearing and weaponry.