Innovate_Naturally 1
Innovate_Naturally 2
InnovateInnovate NaturallyNaturally::A A newnew approachapproach??
Innovate_Naturally 3
WhichWhich companycompany cancan copecopewithwith thatthat??
• 3.5 Billion years of Research and Development
• 20 Million Species• No Waste • Ecologically sound ideas• Nature breeds solutions conducive to
life
Innovate_Naturally 4
Would nature Would nature develop a develop a
concept like concept like the wheel?the wheel?
Innovate_Naturally 5
Facts and Facts and FiguresFigures
• 96% of waste left over• what would nature do about it?
Innovate_Naturally 6
Innovate_Naturally 7
EnvironmentallyEnvironmentally soundsoundsolutionssolutions??
Innovate_Naturally 8
BiomimicryBiomimicry
• Studies vital structures–A fresh way to look for a greener way of
thinking• conscious emulation of life´s genius
Innovate_Naturally 9
Current Understanding of Current Understanding of Making a New Product Making a New Product
InnovationInnovation
•Heat, Beat and Treat
Innovate_Naturally 10
Basic Basic PrinciplesPrinciples of Natureof Nature
• Adaptation-Nature adapts• Assimilation- Nature turns life into a
system• Analogy- Nature copies nature• Sustainability- Nature does not waste
materials• Information: Nature adds
information to matter
Innovate_Naturally 11
WhatWhat shouldshould wewe askask??• How do we redesign?• How do we get rid of waste?• How could we use energy much more
effectively?
Innovate_Naturally 12
SomeSome CaseCasestoriesstories
Innovate_Naturally 13
LocalLocal Agenda 21 in Agenda 21 in NNüürnbergrnberg
19971997--1998 and 1998 and ongoingongoing
Innovate_Naturally 14
SustainableSustainableInnovationsInnovations
ThinkThink global, global, actact locallocal!!
Innovate_Naturally 15
280 280 peoplepeople gatheredgathered
• 16 Project Groups built• some big successes
–Low Energy Housing Project rollout in 1998
–Regional Brand established in 1999–Energy Learning Path in 1999
• some of the early projects still alive and kicking
Innovate_Naturally 16
ZERIZERI
• build a zero emission environment in a brewery
• How much fresh water do we usually need to brew one liter of good beer?
• A)15 B)25 C)40
Innovate_Naturally 17
YesYes youyou areare rightright• Conventionally you need 40 liter to
brew one liter of beer
• What did the ZERI people come up with?
• 1 liter of fresh water for one liter of beer!
Innovate_Naturally 18
WhatWhat diddid theythey changechange??• The brewery uses waste to cultivate
shiitake mushrooms ab• They use excess energy from the
brewing process to heat up thebakery
• The bakery produces fine bread withthe leftovers of the brewing process
Innovate_Naturally 19
Breaking New Breaking New Ground by Ground by strolling strolling aroundaround
Innovate_Naturally 20
BMW BMW EngineeersEngineeers
Innovate_Naturally 21
Innovate_Naturally 22
NaturallyNaturally triggeredtriggeredoutcomeoutcome
• Inner Game Walk: approaching your target while walking
• Task during walk: open your senses wide
• Be receptive toward whatever you encounter
Innovate_Naturally 23
TreeTree
• Inspired by the bark of a tree–Build a lightweight motor block
Innovate_Naturally 24
TheThe BoomerangBoomerangexperimentexperiment
• Teaching how to recognize changes• Learning to cope with technical
challenges on a new level• Understanding the lessons of Nature• Paradigm Shift
Innovate_Naturally 25
HowHow do do weweredesignredesign??
Innovate_Naturally 26
EvolutionaryEvolutionarymanagementmanagement
EmulatingEmulating naturenature
Innovate_Naturally 27
Harmonize New Product Harmonize New Product Development with Development with
SustainabilitySustainability• Field Studies
– Bike Sharing– Emission Certificates– Photovoltaics– Man-Machine Interaction– Electronic Paper– Airbag- Sensor
• Ethical questions
Innovate_Naturally 28
SustainSustain AbilityAbility
• INNOCOPE–www.gelena.net
Innovate_Naturally 29
ExecutiveExecutive Point of Point of ViewView
• Natural Design• cost efficiency• Marketing• revenue
Innovate_Naturally 30
ProsumerProsumer
• LOHAS–Living Style of Health and Sustainability
–Not only a Living Style but a new class of ecologically conscious people
Innovate_Naturally 31
BAWBBAWB--STUDYSTUDY
• Business as an Agent of World Benefit
• Case Western University
Innovate_Naturally 32
Do you see a new horizon?