SLEEVES’s MARKET by José-L. Giraldez
[email protected] I N F O G R A P H I C
Shoppers try new products when the product catches their eye at the store – more so than ads, coupons or recommendations
FIRST MOMENT of TRUTH
Shrink 75%
Stretch 17%
ROSO/RFS 8%
Market Share
Asia/Pacific 46%
Europe 30%
Africa 3%
North America
19%
South America
2%
Expansion
PVC 53%
PETG 21%
Others 1%
OPS 9%
PP/PO 5%
PE 11%
Materials
• 35% of purchases “it caught my eye”
• 59%-70% of brand decisions are made in store
• 68% of consumers “Brand Switch”
• 2/3 of shoppers buy “off list”
of new product launches in North America uses
Shrink Sleeves label products
7% 40% overall cost savings
Of total labels market in North America uses
Shrink Sleeves label products
12%
Soft drinks 47,85%
Other Markets
3,60%
Cosmetics & Toiletries
2,60%
Alcoholic Drinks 22,38%
Food & Dairy 14,99%
Household 4,10%
Pharma 4,50%
Sleeves By sector 2014*
Expected
CARG 2014-2019
5,6%
Recommended
