SLEEVES’s MARKET by José-L. Giraldez

Jose.madrid.es@googlemail.com I N F O G R A P H I C

Shoppers try new products when the product catches their eye at the store – more so than ads, coupons or recommendations

FIRST MOMENT of TRUTH

Shrink 75%

Stretch 17%

ROSO/RFS 8%

Market Share

Asia/Pacific 46%

Europe 30%

Africa 3%

North America

19%

South America

2%

Expansion

PVC 53%

PETG 21%

Others 1%

OPS 9%

PP/PO 5%

PE 11%

Materials

• 35% of purchases “it caught my eye”

• 59%-70% of brand decisions are made in store

• 68% of consumers “Brand Switch”

• 2/3 of shoppers buy “off list”

of new product launches in North America uses

Shrink Sleeves label products

7% 40% overall cost savings

Of total labels market in North America uses

Shrink Sleeves label products

12%

Soft drinks 47,85%

Other Markets

3,60%

Cosmetics & Toiletries

2,60%

Alcoholic Drinks 22,38%

Food & Dairy 14,99%

Household 4,10%

Pharma 4,50%

Sleeves By sector 2014*

Expected

CARG 2014-2019

5,6%