InfographicVisualizing Information
@donuzz@bact
Mekong ICT Camp 2010Chiangmai, ThailandJune 7-11, 2010
Content from Visualizing Information for Advocacy by John Emerson
What is
Information Design ?Information design uses pictures, symbols, colors, and words to communicate ideas, illustrate information or express relationships visually.
Information Design Tells a Story
It can tell “how many?” “when?” or “where?” It can show trends over time, compare elements or reveal hidden patterns.
Information design is about making your data:
Clear It makes complex information easier to understand.
Compelling Visuals grab people’s attention.
Convincing People who might not be persuaded by raw numbers or statistics may be more likely to understand and believe what they see in a chart or graphic.
How Can You Use Information Design?
•Tell Your Story•Analyze Your Data•Make a Plan•Make Information Visible•Simplify and Clarify
How to Begin
“The main thing to consider is: how will your information design be used?”
Planning Your Information Design
What kind of data is best presented as a chart, as a diagram or as a map?
Planning Your Information Design
How do you know what information to focus on and what to exclude?
Planning Your Information Design
What is your overall strategy for change?
Planning Your Information Design
What is your desired outcome?
Planning Your Information Design
What will move your constituency or target?
Planning Your Information Design
Design for your audience, not for you.
Assessing Your Data
•What information should I collect?•What types of information do I have?•Do I have information worth using?•What is my key message or desired outcome? •What can I leave out?
Designing Your Graphics
•Color •Typography •Structure •Elements •Technology
Information Graphics examples from 70 years ago."Modern Thailand" book, a commemoration of National Day (June 24, 1940)Khanaratsadon shows the progress of the nation, 8 years after the Siamese Revolution in 2475 B.E. Education coverage, spending, number of schools, teachers, and students.
Resource•www.coolinfographics.com•www.informationisbeautiful.net•www.flickr.com/groups/infografias
Video•www.youtube.com/watch?v=R7yfV6RzE30