IBM Commerce for Insurance – 360° Customer Experience

Sales & Service

83% of consumers are more likely to

do business with brands that allow them to control where, when and how they interact

53% of insurance non-leaders use analytics to identify customer

needs in real-time

41% of insurance

non-leaders use social media for customer collaboration

360° Customer Experience delivers compelling policyholder experiences that improve loyalty, cross-sell and up-sell, and profitable growth.

Seamless brand engagementDesign consistent marketing experiences

across all customer touch points

Real-time, Personal InteractionsCapitalize on new technologies to stimulate new relationships

2x - 5xincrease in resource efficiency

300% - 400%increase in profitability

>100%increase in customer retention

Customer insightUse advanced analytics for a deeper understanding of customers

Advocacy

Involvement

Interacting Engagement

Awareness

Usage

Transacting

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