IBM Commerce for Insurance – 360°Marketing

Marketing & Merchandising

90% of insurers prioritize

getting closer to customers

38% of insurers have

an integrated physical/digital strategy

34% of insurers

have a cohesive social strategy

360° Marketing delivers compelling marketing interactions that improve insurance customer acquisition rates and maximize profitable customer growth

Customer insightUse advanced analytics for a deeper understanding of customers

Seamless brand engagementDesign consistent marketing experiences

across all customer touch points

Personalized marketingCapitalize on new technologies to stimulate new relationships

15% - 30%higher campaign ROIs

2x - 5xincrease in resource efficiency

200% - 400%increase in response rates

AffinityChannel

Agent / Broker

SMS

Web

SocialMedia

Voice

Self-Service Kiosk

ChatApps

Email

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S

EW