© 2013 Skyword Inc, Confidential. All rights reserved.

Content Marketing Gets Social

@tomgerace

2© 2013 Skyword Inc, Confidential. All rights reserved.

Search And Social: Gateways To Consumer

115BILLION

GLOBAL SEARCHES

every month on Google Search

36BILLION

SOCIAL SHARES

every month in the US

@tomgerace

3© 2013 Skyword Inc, Confidential. All rights reserved.

It's All About Relationships

68%

rank engaging

customers and

prospects top

priority

@tomgerace

4© 2013 Skyword Inc, Confidential. All rights reserved.

A+ For Originality

87%

create their

own original

content

@tomgerace

5© 2013 Skyword Inc, Confidential. All rights reserved.

How Much Content Is Enough?

45% produce 10 or fewer pieces of content a month

Would like to produce 50 pieces of content a month

@tomgerace

6© 2013 Skyword Inc, Confidential. All rights reserved.

Leading Social Platforms

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7© 2013 Skyword Inc, Confidential. All rights reserved.

#1 Challenge

2/3

say creating

targeted, relevant

content is #1

challenge

@tomgerace

8

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© 2013 Skyword Inc, Confidential. All rights reserved.

@tomgerace