Embed Size (px)
DESCRIPTION
Skyword’s recent study with Unisphere Research, “Content Marketing Gets Social”, uncovers many valuable insights on the content and social marketing strategies of brands just like yours. This session will discuss the five most revealing facts found in the research and what strategies brand leaders are adopting.
Citation preview
© 2013 Skyword Inc, Confidential. All rights reserved.
Content Marketing Gets Social
@tomgerace
2© 2013 Skyword Inc, Confidential. All rights reserved.
Search And Social: Gateways To Consumer
115BILLION
GLOBAL SEARCHES
every month on Google Search
36BILLION
SOCIAL SHARES
every month in the US
@tomgerace
3© 2013 Skyword Inc, Confidential. All rights reserved.
It's All About Relationships
68%
rank engaging
customers and
prospects top
priority
@tomgerace
4© 2013 Skyword Inc, Confidential. All rights reserved.
A+ For Originality
87%
create their
own original
content
@tomgerace
5© 2013 Skyword Inc, Confidential. All rights reserved.
How Much Content Is Enough?
45% produce 10 or fewer pieces of content a month
Would like to produce 50 pieces of content a month
@tomgerace
6© 2013 Skyword Inc, Confidential. All rights reserved.
Leading Social Platforms
@tomgerace
7© 2013 Skyword Inc, Confidential. All rights reserved.
#1 Challenge
2/3
say creating
targeted, relevant
content is #1
challenge
@tomgerace
8
Content Marketing Gets SocialDownload the Full Report
www.skyword.com
© 2013 Skyword Inc, Confidential. All rights reserved.
@tomgerace
