Communication Boot Camp:Improving Communications During a Crisis And Beyond
Simon Young, CEO, syENGAGE Ltdwww.syengage.com
The new converged media landscape
Blogs / Communities: Geekzone, Throng, Interest.co.nz, etc.http://openparachute.wordpress.com/nz-blog-ranks/
Newer platforms: e.g. Pinterest,
Google+
Foreign language platforms/media: e.g. Sina Weibo
NZ’s social media landscape
What’s your POEM?
How do you create culture change?
• Stories (Myths)
• Rituals
• Symbols
• Tribes
What does that mean?
• Stories (Myths) - case studies, anecdotes
• Rituals - e.g. Tweet of the week from our customers
• Symbols - e.g. Twitter counter screen
• Tribes - e.g. brown bag lunches
Ensuring a fast response
• Ideal case study
• Problem, response, solution
• Mapping customer touchpoints
Listening Tools
Google Alerts
Hootsuite
Radian6
Oracle Social
Meltwater Buzz
JamiQ
Google Analytics Social Flow
Influencers
• Gladwell vs. Watts: Influencers vs. Influencable
• Tools to identify influencers (blunt instruments: Klout, Kred, Peerindex)
Dashboards
• 3 basic categories: responding, monitoring and deep analysis
Where can I buy a cow? I am worried about the quality of all the milk powder in the market.
Takeaways...• Where is your company in social media, and
where is social media in your company?
• What’s your network map? Who are the real influencers inside your company?
• Who are your external influencers, and how are you finding them?
• How are you monitoring the social web?
Thank you...
Simon YoungCEOsyENGAGE Ltdwww.syengage.com/simon