Upload
simon-young
View
336
Download
0
Embed Size (px)
DESCRIPTION
How do organisations in the 21st century ensure they can communicate well in a crisis - or in any other situation? These are the slides from my "boot camp" at the Disruptive Event Management and Business Continuity Planning Conference, Wellington, NZ, 29 August 2013.
Citation preview
Communication Boot Camp:Improving Communications During a Crisis And Beyond
Simon Young, CEO, syENGAGE Ltdwww.syengage.com
The new converged media landscape
Blogs / Communities: Geekzone, Throng, Interest.co.nz, etc.http://openparachute.wordpress.com/nz-blog-ranks/
Newer platforms: e.g. Pinterest,
Google+
Foreign language platforms/media: e.g. Sina Weibo
NZ’s social media landscape
What’s your POEM?
How do you create culture change?
• Stories (Myths)
• Rituals
• Symbols
• Tribes
What does that mean?
• Stories (Myths) - case studies, anecdotes
• Rituals - e.g. Tweet of the week from our customers
• Symbols - e.g. Twitter counter screen
• Tribes - e.g. brown bag lunches
Ensuring a fast response
• Ideal case study
• Problem, response, solution
• Mapping customer touchpoints
Listening Tools
Google Alerts
Hootsuite
Radian6
Oracle Social
Meltwater Buzz
JamiQ
Google Analytics Social Flow
Influencers
• Gladwell vs. Watts: Influencers vs. Influencable
• Tools to identify influencers (blunt instruments: Klout, Kred, Peerindex)
Dashboards
• 3 basic categories: responding, monitoring and deep analysis
Where can I buy a cow? I am worried about the quality of all the milk powder in the market.
Takeaways...• Where is your company in social media, and
where is social media in your company?
• What’s your network map? Who are the real influencers inside your company?
• Who are your external influencers, and how are you finding them?
• How are you monitoring the social web?
Thank you...
Simon YoungCEOsyENGAGE Ltdwww.syengage.com/simon