Hungarian tourism promotion in Croatia
Emese TomkaInternational Market Development Manager
tourism promotional activity in Croatia and the
Southern Neighboring Countries (as well) since 2011
‘HISTORY’
Hungarian Tourism Plc. on new/ emerging markets
WHY
CountryRoom nights
2010 2011 % 2012 %
SERBIA 87 500 104 688 + 116,8% 125 912 +115,5%
CROATIA 54 700 59 416 +106,8% 72 176 +116,0%
SLOVENIA 52 274 52 274 + 106,1% 61 303 +110,6%
HOW
Market research
Building up contacts – B2B, B2C
Introduce our activity/ appereance on the market:- CroTour tourism fair, Zagreb- Press conference & B2B workshop
Research on the Croatian travels
Image of Hungary
Main information channels: internet & travel agencies website
Most important: price! (+distance, motivation, etc.)
Search on the internet, but don’t make the reservation yet
Future trends (according to the Croatian tour operators)
- Younger generation: Budapest city-break, Balaton, festivals
- Older generation: Spa-wellness, gastronomy, countryside,
Pécs city-break
- Closer destinations!
* Research by: Hungarian Tourism Plc.
WHAT
Budapest city-break
Spa & Wellness
Culture
Festivals & Events
Wine & Gastronomy
Neighboring region(s)
(Pécs & surroundings)
From more then 50 marketing actions* half on the Croatian market!* S
outh
ern n
eighb
orin
g m
arke
ts, 2011-2012.
Activity and projects on the Croatian market, 2011-
Putovanja za dvoje' media famtrip, Budapest
Central media & tour operator study tour
Obzor putovanja tour operator famtrip
Visit Pécs Pass
‘Putovanja za dvoje' media famtrip, Pécs&surround.
UHPA cooperation - Destination of the year
Place2go tourism fair
Qatar famtrip, tour operators
CroTour,UHPA stand + B2B workshop, Zagreb
Red Carpet' media famtrip
Sziget Festival media study tour
"Voda nas spaja" wellness expo
Online media campaign - spa &wellness
Facebook "posjeti madjarsku" prize game
etc… 2013.
Business2Business
„Hungary – UHPA destination of the year 2012/13”
- presentation at the general assemblies
- tourism fairs in Zagreb
- PR article and cover image at the associations calendar
- organizing B2B meetings, workshop
- logo, articles etc. in the UHPA material
- stand at the conference organized
by the UHPA
Mađarska ima more….
…termalnih izvora (09.2012)
- Intensive online campaign
- Special, discounted offers
- NEW! Facebook profile
‘Posjeti Mađarsku’
3000 fans in 3 weeks!
Business2Costumer
Mađarska ima more….
…dobre glazbe/ zabave (06.2013)
+1500 fans on the first week of the campaign!
- NEW! hr.gotohungary.com campaign site
- Welcome in the EU
- Intensive online campaign
- Special, discounted offers for the festival season