Social Media Marketing
How to use
to Target Millennials
By Cathryn Callaghan
Millennials were born between 1977 and 2000
Millennials make up 25% of the U.S. Population
… and they LOVE social media.
Retrieved from: http://wildmorrealty.com/the-millennials-impact-on-atlanta/
Millennials are more likely than any other generation to share their experiences on social media
Tips for using social media marketing to
target millennials:
1.Be available to your audience
Post content frequently and consistently
Interact with your audience in the comment section of your post
Millennials want to feel a connection with the brands they support
2. Understand your target market
Look at millennials’ online content to determine their interests and values
Create marketing content for your brand that will interest your target market
3. Use the social media platforms that best suit your brandThink about the products or services you offer and which social media platform suits them best.
For example, a food company may want to use Instagram to post pictures of their food.
Some of the most popular social media platforms used by millennials are Instagram, Twitter, Facebook, and YouTube.
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