THIS IS YOUR PRESENTATION TITLE
Marketing to Millennials and the New Marketing PlaybookUnderstanding the market, the changes, the needs.
Jeff ErnstCEO | Co-founderSmync
Who they really are
Where they are in life
What motivates, connects them
How they perceive brands
Where marketing fails
How to successfully connect, develop and market for real business impact
What Youve Been Told Is Dated or Just Plain Wrong
The image created by media and marketing hasnt shifted
Incorrectly portrayed as 16-24, unemployed, disaffected, high debt, living at home, etc...etc...
Economic impact and size has been secondary in the discussion.
Who The Millennials Really Are
Entered adulthood as the clock struck 2000age 35
As of 2015, largest demographic 75.3 MM in US
$200B in US purchasing power, $2.5T globally
$30B in US wealth transfer coming soon...
11MM households have The Great Disruptors - Children
How they connect and consume media
1 day per week on mobile 3.2 hours per day2.4 hours per day on social1.9 hours per day online video
Only .2 hours per day on radio, only .1 with print media, 1.2 hours on television
Its about Trust
Only 1% say their trust in a brand will be swayed by a compelling ad
Trust from personal connection 4x more than from a brand 92% vs. 23%
Trust celebrity endorsers even less than brands
Turn to trusted sources for buying decisions social media, blogs
You must build trust
Its about Co-CreationCo-creation is a trend that is here to stay. 63% want to be involved with helping brands create new products.
Provides true customer-centric products, improves speed-to-market
Helps brands improve communication and maintain relevance
Its about AuthenticityAlmost half value authenticity before quality of content.
Authenticity creates trustif they dont trust, they dont care
How a brand fits into life vs. having identity wrapped up in a brand
Its about TribesNot the old school marketing definition
Inclusive, building community, diversethe people around you
Experiences before Things
Connecting, sharing via social, messaging
Its about TribesOver 75% believe it is their DUTY to help their friends make smarter purchasing decisions
Over 60% are brand loyal
Sharing their experience with brands becomes central to success.
How do you successfully market to Millennials?Traditional marketing methods dont workOrganic reach is deadBrand trust is lowGrowth hacking is real
The New Marketing Playbook - EngageMobile and Social First
The New Marketing Playbook - ExperienceProvide an experience worth sharing
Identity is not wrapped up in the brand, but how it fits in to their lives
Build Authentic Social Word-of-Mouth and Brand Advocacy
The New Marketing Playbook Embrace ChangeEngagement, relationships, experience become crucial
Traditional channels continue to lose impact person-to-person, direct channels
The perceived control of marketing message is finally lost authentic, transparent, shared
Measurable Business Impact
1 authentic advocate reaches 8! deep 40,000 people
WOM Impression shared up to 24x more, triggers purchase up to 50x more
Word-of-Mouth is involved in over 75% of first-time purchases, drives up to 27% of overall revenue
Referred customers are up to 20% more loyal, 20% greater lifetime value
The word-of-mouth impression is worth up to 200x a paid impression, WOM drives up to 10x return of paid media, amplifies effect of paid 15%The Facts about SWOMand Brand Advocacy
Lets Talk More
Reach Jeff Ernst, CEOjeff@smync.com 872.395.8225 Thank you!
We are Smync. We help you find, foster, amplify and deliver.